With media coverage about data security breaches and identity theft at an all-time high, one of the first things customers often do when visiting an online retail site is assess security. Businesses are continually looking for ways to improve site protection and, ultimately, brand reputation. Retailers risk losing sales to other, more secure sites if they do not clearly indicate their site is protected by a trusted vendor.
If LunaWarehouse’s online location did not appeal to potential buyers, the company could not make a profit. Luna quickly realized that product selection and price were not enough to attract and retain customers. They also needed to provide a safe, reliable shopping experience, which would help establish LunaWarehouse as a trusted retailer and a dependable brand. The company needed a vulnerability scanning vendor that provided a cost-effective service. They evaluated three different security scanning solutions by weighing peer input and feedback from current customers, as well as price.