Partners Program | SmartBear

Grow With Us

Dedicated to Quality and Our Partners

As a partner, you play a critical role in helping us be the company that software teams look to first. Our program is designed to be as simple as possible, supporting you in uncovering new possibilities, growing your business, and increasing profitability.

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Locate a local Distributor, Reseller or Technology Partner

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Types of Partners

Partners come in all different types. Distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, value-added resellers (VARs), and more.

To keep our program as simple as possible, we split our global partner ecosystem into three types:

Distributor
Manages reseller/VAR relationships, and rarely engage with the customer.
Reseller
Brokers sales between SmartBear and customers. Fulfills orders while focusing on high-quality service.
Technology
Offers pre-and post-sales guidance for implementing SmartBear tools, plus helps with support and training. (VARs, global systems integrators, etc.)

"We have had to pleasure to work with SmartBear for more than 7 years. Over these years, we have found SmartBear to be an excellent, reliable and trustworthy company. SmartBear is an important strategic partner for Connect Distribution and we look forward to continue our success in working together particularly as we look to continually expand into the IT development market."

Michał SzubertArea Sales Manager, Connect Distribution

"As a longstanding SmartBear partner for 9+ years, we have built a cohesive and cooperative partnership. We have continued to develop together over the past number of years including the continued expansion of our reseller network. SmartBear is an important partner for Prianto both now and for the future and we are looking forward to continuing to grow with SmartBear to capitalize on untapped market opportunities."

Torsten Meyer Sales Manager, Prianto GmbH

"SmartBear has been a valued global partner of Climb (previously Lifeboat Distribution) for over 12 years. The partnership is effortless. SmartBear provides our teams and the channel with tremendous support to succeed in the software testing, monitoring and developer tool space."

Jaci SuttonSr.VPM, Climb Channel Solutions

"SmartBear has been an excellent partner to Orasi, and we thank them for their continued support. Our team has extensive SmartBear expertise across their product portfolio with multiple successful implementations with TestComplete and SoapUI Pro for enterprise applications. We’re proud to be an active participant in the SmartBear Advisory Board, providing feedback, gaining expanded product knowledge and driving the product roadmap."

Nick KavadellasPresident and CEO, Orasi

faq

Got questions? We’ve got answers.

Who is SmartBear?

We're a company that focuses on the one software priority that never changes: quality. And since digital transformation isn't slowing down, we know software teams need help to keep up. We aim to be the company they look to first, no matter where their needs lay within the software development lifecycle.
Why partner with us?

You play a critical role in helping us be the first place that software teams look to - so we go out of our way make it easier on your end. Our program is designed to be as simple as possible, supporting you in uncovering new possibilities, growing your business, and increasing profitability. We have a global partner ecosystem in place, comprised of simplified partner types, to help.
What types of partnerships does SmartBear support?

We know there are all types of partnerships out there - some might think too many because it's overwhelming. So we've focused on making it simpler and broken the types into Distributor Reseller and Technology. "Technology. Laying it out in this way makes it easier to navigate for you.
What regions does the SmartBear program cover?

SmartBear has offices all over the world, and as such we cover EMEA, APAC, Global, Latin America, and North America. For more information, simply use our filter to find a SmartBear partner near you or contact partners@smartbear.com
How does the SmartBear partner program work?

To join the SmartBear global partner ecosystem, just complete the SmartBear Partner Application. Once completed, one of our channel alliance managers will be in contact.
What are the benefits of partnering with SmartBear?

There are many reasons you should join us, especially right now. Here are a few: We provide industry-leading products across the entire software development lifecycle, we’re always open to new ways to solve problems, and we pride ourselves on customer support. We have a knowledgeable, high-velocity sales team, and the products are easy to use, easy to integrate, and easy to buy. Our free educational 101 programs have recently ramped up, and we even have dedicated marketing for partners (i.e., you).
Why now?

This is an exciting time. We're growing globally, move fast, and whether working with our employees or partners, need innovative people who want to move with us. Join us, and work with an established company that's hitting its stride on a major level.
How do I stay on top of SmartBear updates that are relevant to me?

To receive the updates that impact you most, like channel news, product releases, promotions, pricing updates, and more, you may opt in to SmartBear partner communications.
Who do I contact for general requests or other questions?

The SmartBear team are always available to help. Please contact your channel account manager and/or partners@smartbear.com for general enquiries.