SmartBear, a leading provider of software quality and visibility solutions, is kicking off the in-person portion of its annual global customer event series, SmartBear Connect 2024, in London on Wednesday, October 9, 2024. Customers and other SmartBear stakeholders are joining 12 speakers as they explore the latest pressing issues in development and testing and discuss innovative approaches to revolutionize software quality amidst the GenAI revolution. Hundreds of customers from around the world recently joined SmartBear for its global virtual event. Registration is also open for SmartBear Connect taking place in Boston on October 16, Bengaluru on October 22, and Melbourne on October 24. 

WHAT: SmartBear Connect 2024 – London   

WHEN: Wednesday, October 9, 2024, at 1:00 p.m. GMT    

WHERE: Chartered Accountants Hall, 1 Moorgate Place, London EC2R 6EA, UK 

“As development teams navigate the challenges of generative AI and economic uncertainty, ensuring software quality has become even more critical,” said Florence Higgins, Vice President of International Sales, EMEA and APAC at SmartBear. “At SmartBear Connect, we're bringing together industry leaders, experts, and customers to provide the insights and tools you need to thrive in this evolving environment. Join us to learn how to optimize your end-to-end software testing and quality processes, harness the power of AI, and streamline your API workflows. Through expert-led sessions and real-world case studies, attendees will gain the knowledge and skills to drive innovation, improve customer satisfaction, and stay ahead of the curve." 

The event begins with Florence Higgins and Jenn McAuliffe, SVP of Enterprise Sales, diving into the current state of software development, the impact of GenAI, and approaches to securing software quality. Later, Ron Trackey, SVP of Product Management and Design, unveils SmartBear's latest innovations and roadmap to empower development teams and guide companies through challenging times. They are joined by other SmartBear speakers: Frank Kilcommins, Principal API Technical Evangelist; Damien Walsh, Director of Solutions Engineering; Milan Verma, Solutions Architect; and Justin Collier, Senior Director Product Management.  

Also joining the speaker lineup are Erik Wilde, Principal Consultant at INNOQ; Lewis Prescott, Test Lead at IBM; Elizabeth Jenkins, Software Engineering Manager (QA) at Utilita; and Samik Kumar, VP of Technology at InspireXT.  

To simplify the developer experience, SmartBear is connecting more than 20 of its popular tools and associated functionality in intuitive solution hubs, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, which feature HaloAI, an advanced AI‑driven capability being introduced across SmartBear's product portfolio.

Breakout sessions at SmartBear Connect London will explore how AI can be used to tackle complex problems by enhancing software development and testing, streamlining testing workflows, transforming API development, and the evolution of BugSnag within Insight Hub. 

SmartBear Connect 2024 London is supported by sponsors: Climb Channel Solutions and Eficode. 

Space is limited. Register for the free event at: https://smartbear.com/connect/