Contact: Tracy Wemett, BroadPR
Press Release

SmartBear Names Vice President of Products for AlertSite UXM Performance Monitoring Platform

Anand Sundaram Brings Nearly 25 Years of Experience to SmartBear’s Application API and User Monitoring Platform as Co-Founder of Three Startups
Somerville, MA — January 12, 2015 — SmartBear Software, the choice of more than two million software professionals for building and delivering the world’s best applications, has named Anand Sundaram as Vice President of Products, AlertSite UXM™, the company’s integrated application performance monitoring platform. Anand has nearly 25 years of experience building and growing several technology businesses. He is the co-founder of three startups including RSW Software that was valued at more than $240 million and comprised more than 160 employees. He has extensive background in software quality, security and post deployment monitoring having built two load testing products and invented the first post deployment deep transaction monitoring product. SmartBear’s AlertSite UXM provides complete application API and user monitoring as well as code level root cause identification to detect problems with the end user experience.
Anand was most recently the Senior Director of Mobile Products at Bit9, the leader in a new generation of endpoint security and server security based on real-time visibility and protection. Prior to that, he was Head of Engineering & Chief Technologist at CRICO, leader in evidence-based risk management, owned by and serving the Harvard medical community. Earlier in his career, Anand was President, Co-Founder and VP of Engineering for Whofish Media, President and Co-Founder of FMX Software and General Manager, Board Member, and Co-Founder of RSW Software, brought by Teradyne, Inc. Anand has a master’s degree in computer science from the Rochester Institute of Technology, a master’s degree from the Thiagarajar College of Engineering, Madurai, India and a bachelor’s from the Coimbatore Institute of Technology, Coimbatore, India.
“I am excited to be a part of the SmartBear leadership team and look forward to guiding the destiny of the AlertSite UXM product to become the best end user monitoring platform in the marketplace,” said Anand Sundaram.
AlertSite UXM is helping application development and operations teams to deliver application performance and availability for Web, API and mobile customer experiences. AlertSite UXM looks at data from the end user’s perspective and has the ability to trace it back to the code level in order to identify the root cause of errors and degradations in monitored applications. It is the first rapid time-to-value, easy-to-deploy, easy-to-use platform that unifies synthetic and root cause identification in a single platform delivered as either a SaaS or an on premise offering.
For a free trial of AlertSite UXM, visit: On Twitter, follow @AlertSiteUXM.

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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