Contact: Tracy Wemett, BroadPR
Press Release

Using Employees to Skyrocket Social Media Success Presented by SmartBear Software at Social Media Week Toronto

Marketing Programs Manager, Kendal Peiguss Discusses How to Leverage Employees for Social Media Success at Social Media Week – September 24, 2013 – Toronto
Beverly, Mass. — September 19, 2013 — Kendal Peiguss, Marketing Programs Manager at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is presenting, “Social Workers: How Your Employees Can Skyrocket Your Social Media Impact” at Social Media Week in Toronto on Tuesday, September 24, 2013. Kendal discusses how open social media policies can skyrocket a company’s social media success, increasing quality lead generation and engagement. Her social campaigns have had an enormous impact on customer and prospect engagement at SmartBear, helping to earn the company a prestigious Forrester Groundswell Award for driving sales leads through social media and increasing reach across Twitter, Facebook, LinkedIn and Google+.

WHAT:           “Social Workers: How Your Employees Can Skyrocket Your Social Media Impact” Presented by Kendal Peiguss at Social Media Week Toronto
WHEN:           Tuesday, September 24, 2013, 1:00 p.m. – 2:00 p.m. EDT
WHERE:         Windsor Arms Hotel, 18 St. Thomas Street, Toronto, ON M5S 3E7
Most often, companies stifle the employee’s voice for fear of eroding the precious brand. Protecting a company’s online personality and perception is important, but why are company executives so freaked out that a customer might see an account rep’s post about the Red Sox or an Instagram photo of their new haircut? Employees are the most loyal and knowledgeable brand advocates – why silence them? Kendal discusses why companies should not only allow employee social activity, but it should be an integral part of the social media strategy and overall company culture.
Formerly a social media associate at HubSpot, Kendal has presented on personal and professional social management and social media for lead generation and brand building. Her focus at SmartBear is social lead generation, thought leadership and marketing integration. In her first six months, Kendal and her team doubled engagement on Twitter and grew social reach by 130%. Most recently, SmartBear boosted the ever-elusive Google+ engagement by 178% over a 3-month period with her strategies. For tips on social media and more, follow Kendal on Twitter @kendalpeiguss. For questions about her presentation at Social Media Week, use #SMWTO.
Taking place Monday, September 23 – Friday, September 27, Social Media Week Toronto explores the changes and trends arising in the next 12-15 month in the social media industry. The event features sessions with industry leading speakers on a variety of topics – all in celebration of digital culture. For more information, visit:

About SmartBear Software

Supporting more than six million software professionals and over 22,000 companies in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: LinkedIn, Twitter or Facebook.

Contact: Tracy Wemett, BroadPR

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