Contact: Tracy Wemett, BroadPR
Press Release

SmartBear’s Senior Manager of Digital Marketing and Brand Presents Live BrightTALK Webinar on Why Content Marketing Fails

SmartBear’s Gary DeAsi Presents, “Why Your Content Marketing is Failing (And How to Fix It),” on Wednesday, August 17, 2016 for B2B Content Marketing Summit by BrightTALK
SOMERVILLE, Mass — August 17, 2016 —

Gary DeAsi, Senior Manager, Digital Marketing and Brand at SmartBear Software, the leader in software quality tools for the connected world, is presenting the live BrightTALK webinar, “Why Your Content Marketing is Failing (And How to Fix It),” on Wednesday, August 17, 2016. The session provides an overview of common costly mistakes that can be killing content marketing results and a deep dive into how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative. The webinar is part of the B2B Content Marketing Summit by BrightTALK.


WHAT:           Live Webinar, “Why Your Content Marketing is Failing (And How to Fix It),” Presented by SmartBear’s Gary DeAsi

WHEN:           Wednesday, August 17, 2016, 1:00 p.m. – 2:00 p.m. EDT

WHERE:        Register at:

In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. In this session, Gary presents actionable steps and tips around content planning, creation and distribution as well as data utilization, automation and metrics, and content lifecycle management.

Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing. Also an expert in lead nurturing and marketing automation, Gary has been a returning speaker at the Marketo Marketing Nation Summit, and has been honored as a three-time Marketo Champion and was inducted as a Marketo Champion Alumni after having reached the maximum number of consecutive years selected. Follow him on Twitter @gDAZ and his blog:

Thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created. For more information, visit:

To register for the webinar, visit:

About SmartBear Software

Supporting more than six million software professionals and over 22,000 companies in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: LinkedIn, Twitter or Facebook.

Contact: Tracy Wemett, BroadPR

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