Contact: Tracy Wemett, BroadPR
Press Release

SmartBear Vice President of Products Moderates Session at MassTLC D3 Conference

SmartBear’s John Purcell Moderates Session, “The Day I Failed as a Product Manager,” at MassTLC Software Development Conference – Thursday, October 6, 2016 – Cambridge
SOMERVILLE, Mass. — October 06, 2016 —

John Purcell, Vice President of Products, API Readiness at SmartBear Software, the leader in software quality tools for teams, is moderating the breakout session, “The Day I Failed as a Product Manager,” at MassTLC D3: Data, Development & Drive Software Dev Conference on Thursday, October 6, 2016 in Cambridge, Massachusetts. The D3 Conference is an opportunity to gather and learn from some of the most innovative designers, developers, product and process people in the country. The one day conference features tracks for managers and hackers with inspiring keynotes that push attendees to innovate in projects and products.


WHAT:           “The Day I Failed as a Product Manager,” Session Moderated by John Purcell at MassTLC D3:

                        Data, Development & Drive Software Dev Conference

WHEN:           Thursday, October 6, 2016

WHERE:        Microsoft NERD Center, 1 Memorial Drive #1, Cambridge, Massachusetts

It has been said that product managers are mini-CEOs within organizations, and with that, comes a huge amount of responsibility and a great fear of failure. Leaders in the field share their failures across the product management life-cycle, the key lessons learned, how to recover and how to “fail forward.” Moderator John Purcell is joined by speakers, David Blair, Chief Product Officer at Sonian; Lee Weiner, Chief Product Officer at Rapid7 and Julie Yoo, Chief Product Officer at Kyruus.

John Purcell is an accomplished technology and business leader with nearly 20 years of experience in the telecommunications and IT industries. Since May 2015, he has been responsible for accelerating the growth of SmartBear’s API readiness tools. Previously, he held various senior product positions at LogMeIn.

For more information on the MassTLC D3 Conference, visit:

About MassTLC

With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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