Contact: Tracy Wemett, BroadPR
Press Release

Marketing Programs Manager from SmartBear Software Speaking on Social Media Panel at Gilbane Conference

Kendal Peiguss Discusses Why Employee Social Activity is Crucial to Successful Social Media Strategy at Gilbane Conference on December 4, 2013 in Boston
BEVERLY, Mass. — November 27, 2013 — Kendal Peiguss, Marketing Programs Manager at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is speaking on the panel, “Guidelines for Building Communities and the Role of Employees in Social Media” at the Gilbane Conference on Wednesday, December 4, 2013 in Boston, MA. The session is moderated by Dom Nicastro, Contributing Author to the popular web magazine, They are joined by speaker, Rachel Happe, Founder of The Community Roundtable. At the Gilbane Conference, content managers, marketers and technology and executive strategists explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences.
WHAT:           SmartBear’s Kendal Peiguss on Panel E8: “Guidelines for Building Communities and the Role of Employees in Social Media” at the Gilbane Conference
WHEN:           Wednesday, December 4, 2013, 3:30 p.m. - 4:30 p.m. EST
WHERE:         The Westin Boston Waterfront, 425 Summer Street, Boston, MA
Even skeptics of the business benefits of social media will admit that the enhanced communication that comes from an active community is valuable and likely to add to productivity. However even with strong management support, overcoming resistance in entrenched hierarchical corporate cultures is a challenge. There is also often an organizational reluctance to build communities or even communication channels across constituent boundaries. The panel is discussing best practices for leveraging employees on an individual level and how open social media policies can impact a company’s social media success.
Formerly a social media associate at HubSpot, Kendal has presented on personal and professional social management and social media for lead generation and brand building. Her focus at SmartBear is social lead generation, thought leadership and marketing integration. In six months, Kendal and her team doubled engagement on Twitter and grew social reach by 130%. Most recently, SmartBear boosted the ever-elusive Google+ engagement by 178% over a 3-month period with her strategies. For tips on social media and more, follow Kendal on Twitter @kendalpeiguss.
For more information on the Gilbane Conference, visit:

About SmartBear Software

Supporting more than six million software professionals and over 22,000 companies in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: LinkedIn, Twitter or Facebook.

Contact: Tracy Wemett, BroadPR

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