Contact: Tracy Wemett, BroadPR
Press Release

Marketing Programs Manager from SmartBear Software Speaking on Social Media Panel at Gilbane Conference

Kendal Peiguss Discusses Why Employee Social Activity is Crucial to Successful Social Media Strategy at Gilbane Conference on December 4, 2013 in Boston
BEVERLY, Mass. — November 27, 2013 — Kendal Peiguss, Marketing Programs Manager at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is speaking on the panel, “Guidelines for Building Communities and the Role of Employees in Social Media” at the Gilbane Conference on Wednesday, December 4, 2013 in Boston, MA. The session is moderated by Dom Nicastro, Contributing Author to the popular web magazine, They are joined by speaker, Rachel Happe, Founder of The Community Roundtable. At the Gilbane Conference, content managers, marketers and technology and executive strategists explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences.
WHAT:           SmartBear’s Kendal Peiguss on Panel E8: “Guidelines for Building Communities and the Role of Employees in Social Media” at the Gilbane Conference
WHEN:           Wednesday, December 4, 2013, 3:30 p.m. - 4:30 p.m. EST
WHERE:         The Westin Boston Waterfront, 425 Summer Street, Boston, MA
Even skeptics of the business benefits of social media will admit that the enhanced communication that comes from an active community is valuable and likely to add to productivity. However even with strong management support, overcoming resistance in entrenched hierarchical corporate cultures is a challenge. There is also often an organizational reluctance to build communities or even communication channels across constituent boundaries. The panel is discussing best practices for leveraging employees on an individual level and how open social media policies can impact a company’s social media success.
Formerly a social media associate at HubSpot, Kendal has presented on personal and professional social management and social media for lead generation and brand building. Her focus at SmartBear is social lead generation, thought leadership and marketing integration. In six months, Kendal and her team doubled engagement on Twitter and grew social reach by 130%. Most recently, SmartBear boosted the ever-elusive Google+ engagement by 178% over a 3-month period with her strategies. For tips on social media and more, follow Kendal on Twitter @kendalpeiguss.
For more information on the Gilbane Conference, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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