SmartBear’s Bryan Semple Presents, “Hindsight is 20/20 – 20 B2B Marketing Lessons Learned to Scale,” at Growth Hacking Breakfast – February 2, 2016 – Cambridge, Massachusetts
SOMERVILLE, Mass. — January 26, 2016 —
Bryan Semple, CMO at SmartBear Software, the leader in software quality tools for the connected world, is presenting, “Hindsight is 20/20 – 20 B2B Marketing Lessons Learned to Scale,” at the Growth Hacking Breakfast on Tuesday, February 2, 2016 in Cambridge, Massachusetts. The event is hosted by Chimaera Labs, a digital marketing agency serving various technology clients, and features actionable talks on applied PR, marketing, analytics and product development tactics. Experts discuss case studies that show how they rocked customer acquisition.
WHAT: “Hindsight is 20/20 – 20 B2B Marketing Lessons Learned to Scale,” Presented by SmartBear’s
Bryan Semple at Growth Hacking Breakfast
WHEN: Tuesday, February 2, 2016, 8:30 a.m. – 9:30 a.m. EST (including 20 minutes of Q&A)
WHERE: Cambridge Innovation Center (CIC), One Broadway, Cambridge, Massachusetts
During his talk, Bryan Semple provides 20 lessons learned, not readily apparent at the time, from growing companies from $0 to $100 million in revenue. A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies. Bryan came to SmartBear from Dell where he worked for the CMO of Dell Software Group to expand high velocity sales and marketing processes across the Dell software portfolio. He joined Dell after the acquisition of VKernel, where he served as CMO. Prior to VKernel, Bryan was at NetApp (NASDAQ:NTAP) where he was the general manager of the storage virtualization business unit. Under his leadership, the group experienced record growth, expanded engineering operations to India, and built global awareness for NetApp’s industry leading storage virtualization solutions.
Prior to NetApp, Bryan was VP of Marketing at Onaro where he established the company as a leader in storage management software and built the marketing processes that supported the company’s profitability and successful acquisition by NetApp in 2008. Before Onaro, Bryan was the VP of Product Marketing and Strategy at server blade virtualization pioneer Egenera. At Egenera, Bryan worked with early adopters of infrastructure and server virtualization technologies in the financial services industry as the company scaled from one to several hundred customers. Early career experience includes various sales and marketing management positions at FairMarket, Trellix and Sybase.
Bryan holds a bachelor’s degree in systems engineering from the U.S. Naval Academy and a master’s degree in business administration from Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com
and has published the book, “Digital CMO’s Guide to Marketing Measurement - Think Like a Submariner for Operational Success
,” available from Amazon. He is a frequent industry speaker appearing at Marketing Nation and Inbound. Follow him on Twitter @VK_Bryan
For more information on the Growth Hacking Breakfast, visit: