Contact: Tracy Wemett, BroadPR
Press Release

SmartBear Leads Digital Marketing Discussion at Marketo’s Nation Summit

Bryan Semple and Gary DeAsi Discuss Modern Marketing Tactics to Drive Revenue Success – April 13-15, 2015 – San Francisco, California
Somerville, MA — April 14, 2015 — Bryan Semple, CMO at SmartBear Software, the leader in software quality tools for the connected world, and Gary DeAsi, Senior Manager of Corporate and Digital Marketing at SmartBear, are presenting at Marketo’s Marketing Nation Summit, Monday, April 13 – Wednesday, April 15, 2015 in San Francisco, California. Bryan Semple is presenting on sales and marketing alignment as well as practical marketing measurement for high volume B2B businesses. Gary DeAsi is presenting on the 'art and science' digital approach to driving conversion and revenue. SmartBear is a two-time, back-to-back Marketo Revvie Award winner.
WHAT:           Presentations by SmartBear at Marketing Nation Summit 2015:
  • “The Art and Science of Revenue-Centric Marketing in a Digital World,” Presented by Gary DeAsi on Tuesday, April 14 at 1:00 p.m. PDT
  •  “Focus on Revenue and Alignment Will Come,” Presented by Bryan Semple, along with Avnita Gulati of CareFusion and Diederik Martens of Quintiq on Tuesday, April 14 at 3:00 p.m. PDT
  • “Practical Marketing Measurement for High Volume B2B Businesses,” Presented by Bryan Semple on Wednesday, April 15 at 11:40 a.m.
WHERE:        Moscone Center West, 747 Howard Street, San Francisco, California
In “Focus on Revenue and Alignment Will Come,” Bryan Semple, along with Avnita Gulati, Senior Manager, Marketing Automation at CareFusion and Diederik Martens of Quintiq, discuss how three global organizations have met the challenge of improving sales and marketing alignment, overcoming the gap and achieving synergy. In “Practical Marketing Measurement for High Volume B2B Businesses,” Bryan walks through his own personal journey building the marketing metrics and processes needed to effectively guide a global, mid-sized marketing team across multiple product lines to deliver revenue success.
A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies. Prior to SmartBear, he was CMO at Dell, VKernel Division, General Manager of NetApp’s Storage Virtualization Business Unit, VP of Marketing at Onaro and VP of Product Marketing at Egenera. Bryan authored and illustrated, “Digital CMO's Guide to Marketing Measurement,” detailing processes required for a B2B high-velocity lead generation system.
In his session, two-time Marketo Champion, Gary DeAsi, shares insights on how the SmartBear marketing team has adopted an 'art and science' digital approach to drive conversion and revenue at every stage of the funnel, including initiatives that earned SmartBear back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing. Gary has superpowers in demand generation, digital advertising, lead nurturing and marketing automation. Prior to SmartBear, he coordinated demand generation, marketing automation and content creation for ByAllAccounts.
Marketing Nation Summit is where marketing experts gather to maximize their investment in Marketo’s marketing automation software. For more information, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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