Contact: Tracy Wemett, BroadPR
Press Release

Extreme Inbound Marketing Strategies Presented by SmartBear at INBOUND 2013

Jeanne Hopkins, Keith Lincoln and Prashant Kaw Discuss Generating Thousands of High-Quality Leads with Inbound Strategies at INBOUND – Tuesday, August 20, 2013 – Boston
Beverly, Mass. — August 13, 2013 — Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, along with Keith (KC) Lincoln, SmartBear’s Vice President of Marketing and Prashant Kaw, Inbound Marketing & Operations, is presenting, “Extreme Inbound Marketing Makeover: SmartBear Edition,” at INBOUND 2013 on Tuesday, August 20, 2013. Hosted by HubSpot, INBOUND is the world's largest gathering of inbound marketers. The event takes place on Monday, August 19 – Thursday, August 22 in Boston.

WHAT:           “Extreme Inbound Marketing Makeover: SmartBear Edition,” Presented By SmartBear at INBOUND 2013
WHEN:           Tuesday, August 20, 2013, 11:00 a.m. –11:45 a.m. EDT
WHERE:         Hynes Veterans Memorial Convention Center, 900 Boylston Street, Boston, MA
Like most B2B companies, SmartBear's marketing team had relied heavily on traditional B2B marketing tactics like trade shows, direct email and email to generate leads. However, lead quality was dropping, the leads database was shrinking and the sales team was ready to stage a coup. One year later, SmartBear's marketing team has been renamed the “Lead Gen Ninjas,” beloved for their ability to generate thousands of high-quality leads every month, while growing the database exponentially. Jeanne Hopkins and her team discuss how SmartBear accomplished this "Extreme Inbound Marketing Makeover" using a deft combination of content, segmentation, optimization and good old fashioned elbow grease.
Jeanne is a distinguished leader in the marketing and technology industries, having also served HubSpot, Symmetricom and others. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile, a step-by-step look at starting mobile marketing efforts. KC Lincoln has over 15 years of experience driving superior results through innovative marketing and robust marketing infrastructure. He leads SmartBear’s high volume lead generation strategy. Prashant’s successful track record includes running inbound marketing programs for SmartBear as well as for HubSpot for several years, overseeing marketing analytics, paid lead generation, lead scoring and quality.
Follow Jeanne on Twitter @jeannehopkins, KC @kclincoln and Prashant @prashantkaw. Follow all of the presenters of #INBOUND13 @HubSpot. For more information on INBOUND or to register to attend, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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