Contact: Tracy Wemett, BroadPR
Press Release

SmartBear Talks Data Collection from Personal Devices and Rights with Latest Technology and Legal Advances at Defrag Conference

SmartBear’s Lorinda Brandon Presents, “Monkey Selfies and Other Conundrums: Who Owns Your Data?” at Defrag Conference – November 18-19, 2014 – Broomfield, Colorado
Beverly, MA — November 11, 2014 —

Lorinda Brandon, Sr. Product Marketing Manager, API Products at SmartBear Software, the choice of more than two million software professionals for building and delivering the world’s best applications, is presenting, “Monkey Selfies and Other Conundrums: Who Owns Your Data?” at Defrag Conference, Tuesday, November 18 – Wednesday, November 19, 2014 in Broomfield, Colorado.
With two days of the best thinkers, builders and starters in a growing community, Defrag is the first conference focused solely on the Internet-based tools that transform loads of information into layers of knowledge.
WHAT:    SmartBear’s Lorinda Brandon Presenting, “Monkey Selfies and Other Conundrums: Who Owns 
               Your Data?” at Defrag Conference 2014
WHEN:    Tuesday, November 18, 2014, 2:05 p.m. – 2:25 p.m. MST
WHERE:  Omni Interlocken Hotel, 500 Interlocken Boulevard, Broomfield, Colorado
In this age of ubiquitous data collection, many have lost track of the personal data being collected as well as which devices are collecting the data. We have surrounded ourselves with “smart” devices that offer many conveniences based on the information they've gathered, but what is that data, when is it gathered, and more importantly,  where does it live and where can it be found? Lorinda Brandon explores some of the data being collected by our personal devices and the disparity between technology advances and legal advances when it comes to data rights.
Lorinda has worked in the high tech industry for various companies, including Mashery, RR Donnelley, EMC, Kayak Software, Exit41 and Intuit, among others. She specializes in rejuvenating product management, quality assurance and engineering teams by re-organizing and expanding staff and refining processes used within organizations. She is a frequent speaker at industry conferences, including Defrag 2013. Lorinda is a strong advocate for women in IT, promoting the importance of closing the gender gap for upcoming generations. Follow her on Twitter @lindybrandon.
SmartBear is conducting demonstrations of its award-winning API testing tools, including Ready API, the industry’s first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs. For more information on Ready API, visit: For updates, follow @ready_api on Twitter.
SmartBear is a Copper Sponsor of Defrag. For more information, visit: Use #defragcon on Twitter.

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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