Contact: Tracy Wemett, BroadPR

Press Release

SmartBear Talks Data Collection from Personal Devices and Rights with Latest Technology and Legal Advances at Defrag Conference

SmartBear’s Lorinda Brandon Presents, “Monkey Selfies and Other Conundrums: Who Owns Your Data?” at Defrag Conference – November 18-19, 2014 – Broomfield, Colorado
Beverly, MA — November 11, 2014 — Lorinda Brandon, Sr. Product Marketing Manager, API Products at SmartBear Software, the choice of more than two million software professionals for building and delivering the world’s best applications, is presenting, “Monkey Selfies and Other Conundrums: Who Owns Your Data?” at Defrag Conference, Tuesday, November 18 – Wednesday, November 19, 2014 in Broomfield, Colorado.
With two days of the best thinkers, builders and starters in a growing community, Defrag is the first conference focused solely on the Internet-based tools that transform loads of information into layers of knowledge.
WHAT:    SmartBear’s Lorinda Brandon Presenting, “Monkey Selfies and Other Conundrums: Who Owns 
               Your Data?” at Defrag Conference 2014
WHEN:    Tuesday, November 18, 2014, 2:05 p.m. – 2:25 p.m. MST
WHERE:  Omni Interlocken Hotel, 500 Interlocken Boulevard, Broomfield, Colorado
In this age of ubiquitous data collection, many have lost track of the personal data being collected as well as which devices are collecting the data. We have surrounded ourselves with “smart” devices that offer many conveniences based on the information they've gathered, but what is that data, when is it gathered, and more importantly,  where does it live and where can it be found? Lorinda Brandon explores some of the data being collected by our personal devices and the disparity between technology advances and legal advances when it comes to data rights.
Lorinda has worked in the high tech industry for various companies, including Mashery, RR Donnelley, EMC, Kayak Software, Exit41 and Intuit, among others. She specializes in rejuvenating product management, quality assurance and engineering teams by re-organizing and expanding staff and refining processes used within organizations. She is a frequent speaker at industry conferences, including Defrag 2013. Lorinda is a strong advocate for women in IT, promoting the importance of closing the gender gap for upcoming generations. Follow her on Twitter @lindybrandon.
SmartBear is conducting demonstrations of its award-winning API testing tools, including Ready! API, the industry’s first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs. For more information on Ready! API, visit: For updates, follow @ready_api on Twitter.
SmartBear is a Copper Sponsor of Defrag. For more information, visit: Use #defragcon on Twitter.

About SmartBear Software

Supporting more than four million software professionals and over 25,000 organizations in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR

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