Contact: Tracy Wemett, BroadPR
Press Release

Digital Thought Leader Jason Bloomberg Discusses New Role of Application Performance Management in Webinar by SmartBear

A Webinar, “Digital Transformation: The New Rules of Application Performance in 2015,” Hosted by SmartBear on Wednesday, February 18, 2015, 12:00 p.m. EST
Somerville, MA — February 11, 2015 — SmartBear Software, the choice of more than two million software professionals for building and delivering the world’s best applications, is hosting the webinar, “Digital Transformation: The New Rules of Application Performance in 2015,” on Wednesday, February 18, 2015. Digital thought leader and contributor, Jason Bloomberg, and Anand Sundaram, Vice President of Products, AlertSite UXM™ by SmartBear, are discussing how key digital trends are impacting businesses in 2015 and beyond along with the new role of Application Performance Management (APM) today.

WHAT:           A Webinar, “Digital Transformation: The New Rules of Application Performance in 2015,” Hosted by SmartBear
WHEN:           Wednesday, February, 18, 2015, 12:00 p.m. EST
WHERE:        Register at:
Enterprise IT is undergoing rapid reinvention. Applications themselves have already undergone a fundamental transformation, and in a world that runs on those applications, APM is now more critical and complex than ever. Jason Bloomberg and Anand Sundaram discuss what an organization needs to know about digital transformation, the major technological and organization changes upending enterprises across the globe and how “BizDevOps” and other emerging cross-functional organizational movements are critical for staying ahead of the curve. Attendees also gain tips for APM success, what you need to monitor and how, as well as keys to utilizing the right data and technology for your teams and business.
Jason Bloomberg is President at Intellyx, the first and only industry analysis, advisory and training firm focused on agile digital transformation. He is the author of The Agile Architecture Revolution, where he discusses how cloud computing, REST-based SOA and mobile computing are changing enterprise IT. Follow him on Twitter at @TheEbizWizard. Anand Sundaram has nearly 25 years of experience building and growing several technology businesses. Anand was most recently the Senior Director of Mobile Products at Bit9, the leader in a new generation of endpoint security and server security based on real-time visibility and protection.
AlertSite UXM by SmartBear is helping application development and operations teams to deliver application performance and availability for Web, API and mobile customer experiences. AlertSite UXM looks at data from the end user’s perspective and has the ability to trace it back to the code level in order to identify the root cause of errors and degradations in monitored applications. For a free trial of AlertSite UXM, visit: On Twitter, follow @AlertSiteUXM.
To register for the webinar, visit:


About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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