Contact: Tracy Wemett, BroadPR
Press Release

Advantages of User Storytelling in the Agile Process Presented by SmartBear Software at JAZOON ‘13

Ulrika Park Discusses Storytelling to Create Understanding between Business, Customers and Developers at JAZOON ’13 – Tuesday, October 22, 2013 – Zürich-Oerlikon, Switzerland
Beverly, Mass. and Stockholm, Sweden — October 15, 2013 — Ulrika Park, Manager at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is presenting, “User Storytelling: The Lost Art of User Stories,” at JAZOON ‘13 on Tuesday, October 22, 2013 in Zürich-Oerlikon, Switzerland. Ulrika talks about getting back to the roots of user stories and using storytelling to create an understanding between business, customers and software developers. On October 22-23, 2013, the international software community is promoting the exchange of ideas and knowledge among developers at JAZOON.
WHAT:           “User Storytelling: The Lost Art of User Stories” Presented by Ulrika Park at JAZOON ‘13
WHEN:           Tuesday, October 22, 2013, 11:00 a.m. – 11:20 a.m. CEST
WHERE:        StageOne Event and Convention Hall, Main Hall, Elias-Canetti-Strasse 146, CH-8050 Zürich Oerlikon, Switzerland
Storytelling can be a simple tool for describing a problem or situation. Somewhere along the Agile road, the story part of user stories was forgotten and a short template to describe a user’s need remained. Ulrika Park discusses why it’s time to get back to the roots of user stories and use storytelling to create an understanding between business, customers and developers. She describes the common problem of user stories with examples on how the whole picture is lost when focusing on a template that doesn't describe the real story of business.
Based in Stockholm, Sweden, working with SoapUI and LoadUI teams, Ulrika is well known in the industry for executing the Agile process and successfully focusing development teams to create and sustain great products and services. She has 15 years of experience in different roles including software development – systems consultant, Agile requirement specialist, ScrumMaster and developer within organizations such as Royal Institute of Technology (KTH) and Coop Sverige Marketing. Ulrika is a driver of Agile initiatives, training courses and events. Follow Ulrika on Twitter @ulrikapark.
For more information on JAZOON, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

All trademarks recognized.