From Visibility to Velocity: Transforming Observability for the Software Lifecycle

Most observability platforms weren’t built for developers—or the engineering leaders responsible for building and scaling modern applications. While traditional tools promise full visibility, development execs are still struggling with blind spots, rising costs, and siloed signals that don’t help them move faster or more confidently. 

Join our guest speaker, Carlos Casanova, Principal Analyst at Forrester, and Justin Collier, Senior Director of Product Management at SmartBear, for a candid conversation about why today’s observability stack is falling short—and what a developer-first, SDLC-integrated approach should look like. 

You’ll hear perspectives on: 

• Why development executives are increasingly dissatisfied with traditional APMs and observability platforms 
• The gaps in frontend and real-user monitoring that leave teams flying blind 
• The spiraling costs of storing irrelevant telemetry—and what to do instead 
• Why observability must adapt to on-prem, hybrid, and compliance-driven environments 
• SmartBear’s vision for integrated observability across testing, API, and pre-and-post production 

Whether you’re navigating stability issues, frustrated by expensive observability tools, or simply looking to build a better developer experience—this session will offer a strategic, no-hype look at where observability needs to go next.