Protect Your Revenue with End-to-End Developer Observability 

Top tech companies thrive on scaling operations, driving rapid growth, and carving out opportunities for expansion. But what happens when your tech can’t keep up? 

Every app needs a way to provide developers with the visibility they need to find, fix, and prevent errors and performance issues. An end-to-end observability solution equips business leaders with the insights they need to make data-driven decisions – ultimately boosting customer conversion and satisfaction. 

User satisfaction with digital experience is directly tied to business outcomes – and bottom lines. Slow app with tons of glitches? You’ve got fewer conversions, and they’re trickling in. Fast app that’s easy to use? You not only have more conversion, but you’re also fostering strong customer loyalty. 

But what happens if you don’t have end-to-end visibility into your applications? 

App Quality Directly Affects Revenue

Does your mobile app start up quickly, or is it stuck on a buffer screen? Do important actions take more than three seconds to load? Does your web app load too slowly on popular browsers?  

Over time, these frustrating user experiences lead to profoundly negative impacts on your business: 

• 40% of users will switch to a competitor after a frustrating mobile experience

• 70% of consumers say page speed impacts their willingness to buy from an online store

In addition to lost sales, abandoned transactions, and decreased conversion, poor application performance can reduce customer retention. When your users are unhappy, they’ll decrease engagement and are less satisfied, leading to churn. Your app store reviews will take a hit, diminishing brand reputation and credibility. Overall, a cascade of errors and performance lags can easily result in lost revenue. 

Great Digital Experiences Delight Your Customers

The inverse is true as well – great performing apps can boost revenue and directly grow business outcomes. When users have a seamless, easy, and quick experience using your application, they are more likely to return again and again. 

Over time, these satisfying user experiences can lead to users spending more time and more money on your app – leading to revenue gains: 

• 65% of customers say a positive user experience is more influential than great advertising

• 86% of mobile buyers are willing to pay more for a great customer experience

Happy users also result in better app store ratings and search engine trust, boosting your brand reputation and credibility. 

How SmartBear Insight Hub Can Help 

Using an observability solution like Insight Hub helps organizations protect their revenue, retain customers, and drive growth. The three key capabilities of Insight Hub that enable these outcomes are error monitoring, performance monitoring, and distributed tracing. 

Error Monitoring 

Application errors can cause crashes, slow down workflows, and lead to frustrating user experiences. Insight Hub for Error Monitoring helps teams track, prioritize, and resolve issues quickly. By surfacing the most critical errors first, developers can focus on fixing the biggest pain points before they impact users and revenue. Developers can maintain app stability while focusing more of their time on creating innovative features, not fixing bugs. 

Performance Monitoring 

Performance monitoring is also critical to the success of every business with a mobile or web app. When it comes to creating a great digital experience for your users, speed and responsiveness are important. Insight Hub for Performance Monitoring provides front-end and back-end support so your devs can understand what is causing latency regardless of where it’s happening in the system. Front-end or real user monitoring show developers exactly what users are experiencing so they can quicky rectify any issues that are affecting user experience. 

Back-end or server-side performance monitoring is critical as well. When your server systems are sluggish, it creates a ripple effect that reaches your users and diminishes their experience with your app. And as we know – slower apps lead to less revenue. 

Distributed Tracing 

In addition, distributed tracing is essential for teams managing complex applications. When an issue arises, distributed tracing allows developers to pinpoint exactly where the problem occurred – whether it’s in a microservice, frontend component, or backend system. Using the OpenTelemetry data standard, Insight Hub for Distributed Tracing ensures teams can collect trace data across their entire stack without vendor lock-in, giving them full control over their observability data. 

Conclusion 

With Insight Hub, your team will experience developer-first functionality so they can quickly identify and prioritize errors and performance issues impacting your application. You’ll also be able to control data costs with rate limiting and dynamic sampling so you can get cost-effective insights built to scale with your business. 

All Insight Hub users have access to error monitoring, performance monitoring, and distributed tracing.  Check out our roadmap and stay updated on the SmartBear blog. 

Take control of your user experience with Insight Hub – try it now with a 14-day free trial, no credit card required.