Duration
60 minutes
Presenters
Nathan Wright
Technical Product Manager
SmartBear
Presenters
Nathan Wright
Technical Product Manager
SmartBear
On average, loyal customers are worth up to 10 times as much as their first purchase. In addition, 89% of companies expect to compete on the basis of customer experience, not channel when up against their competitors. The end of the year can be a stressful time for many businesses. Whether you are are highly regulated, financial institution storing terabytes of data or a modern, digital store-front processing thousands of transactions a day, the holiday season is a peak time for businesses across industries. Customers expect more convenience without compromise, demanding more options and answers at their fingertip. Even the smallest bug on Cyber Monday, Black Friday, or the holiday season can result in losing millions of dollars.
End-to-end testing is vital to ensure quality customer experience and performance. Businesses rarely have standalone products and services anymore. Instead, applications are built on a network of sub-systems and layers of complexity. When one system fails, so does the product and its customer experience. A stress-free holiday season and end of the year hinges on every unit, network, and user pathway working flawlessly. With robust testing tools and framework, teams can protect their customer experience with API and UI test automation to ensure that every layer and sub-system provides a seamless user experience.
Join us to discover:
- A Complete Guide to End-to-End Testing for Software Quality
- Industry Strategies to Quickly Handle API and UI Holiday Issues
- A Holiday Season and End of the Year Checklist