SmartBear, a leading provider of software development and visibility tools, has welcomed Melissa Campbell as the company’s new Chief Revenue Officer. Previously, she served as CRO and General Manager at Tamr, Inc., leader in data products, for the last five years. Melissa brings 30 years of experience in enterprise software sales for companies ranging from early-stage venture backed to large public organizations to lead SmartBear’s global sales team. 

“Melissa believes that high-performing sales teams demonstrate key qualities like high energy, data-driven decision making, results focused, and customer obsession, so I’m certain she will fit right into the culture at SmartBear,” said Frank Roe, CEO of SmartBear. “Melissa is passionate about leading an inclusive and diverse sales organization where each team member grows and makes an impact. Her focus on talent development will make her a driving force in SmartBear's success as we continue delivering tools that provide visibility across the entire software development lifecycle for developers worldwide.” 

Prior to Tamr, Melissa served as Group Vice President for Oracle’s Service Automation business. During her career, she has held sales leadership roles at BMC Software, BEA Systems, and IBM/Lotus. 

With a robust track record in cultivating and maintaining customer relationships, Melissa is known for keen talent acquisition and nurturing sales talent and teams, while emphasizing the importance of delivering value for long-term customer success. Throughout her career, Melissa has been closely partnering with product and engineering teams to help ensure the company is always delivering best-in-class solutions. 

“I am truly thrilled to join the remarkable team at SmartBear and be part of this exciting company journey to empower development teams,” said Melissa Campbell. “Having led sales teams at both fast-growing startups and large enterprises, I'm impressed by SmartBear's culture of excellence and customer-focus. I look forward to continuing to strengthen and expand customer relationships and accelerate SmartBear's next phase of growth.”