Types of Resellers

  • Reseller Partner - Resellers may be a DMR and other reseller type. They focus on reselling products (80%+ of revenue) via Field and/or Inside Sales teams, and may offer products online.  They generally provide minimal services or support.
  • VAR (Solution Provider) - Valued Added Resellers sell products and provides services for those products (installation, configuration, migration, etc.). They also offer both pre-sales and front line tech support functions.
  • Distribution Partner - Distributors provide products, credit, and logistics support to Resellers and VARs. They do not engage in selling to End User Customers.

Why Become a SmartBear Reseller?

  • SmartBear is the leader in software quality tools for the connected world.
  • Increased value offering to your end customers.
  • We don’t do SERVICES – that is your business (VAR Solution Provider).
  • Deploying our products can extend your customer relationship lifetime – products create “stickiness” in you customers project teams.
  • SmartBear solutions are recognized industry leaders in many areas.
  • We have a dedicated channel success team - account management, marketing, and so on.