What SmartBear’s Acquisition of QMetry Means for the Future of Enterprise Test Management

Earlier this year, SmartBear acquired QMetry, a move that’s more than just a strategic acquisition. This move reflects a deeper commitment to enterprise customers – helping teams:

• scale their quality efforts
• simplify workflows
• and deliver better software, faster

As Product leader of Test Management at SmartBear, I’ve had the opportunity to help define our roadmap. Our vision for QA teams is clear: empower them to deliver better quality and build confidence – and consistently hit release deadlines. That’s why we are building the SmartBear Test Hub, the most complete, integrated testing ecosystem on the market – complete with full-coverage codeless automation and scalable enterprise-grade test management.  

With QMetry, we are fulfilling our test management vision – enabling our customers with robust AI-enabled capabilities to transform entire testing workflows and deliver efficiency.   

Why SmartBear Acquired QMetry? 

SmartBear is already a trusted name in software development – with solutions like TestComplete, ReadyAPI, Swagger, and Zephyr helping teams ship better software every day. As we double down on growth and bold innovation, we’ve been investing heavily into bringing AI capabilities to more of our tools.  

QMetry helps accelerate that vision. Thanks to this strategic acquisition, we’re propelling our roadmap for test management forward by two to three years giving our customers a scalable AI-powered tool that supports compliance and integrates seamlessly across the testing ecosystem. 

With QMetry, you can now: 

• Simplify compliance and traceability for regulated workflows 
• Leverage AI to detect flaky tests, generate test cases, and predict quality risks. 
• See new advanced capabilities being added faster than ever 

This isn’t just product alignment – it’s a leap in market leadership. 

SmartBear Test Hub Covers It All  

We’re helping teams deliver high-quality software faster, with less complexity – by giving them powerful automation, seamless integrations, and centralized visibility across testing. 

That’s the promise behind our upcoming Test Hub, which will bring functional, API, and performance test automation into one integrated experience. Combined with SmartBear API Hub and Insight Hub, it’s all part of our vision to optimize every stage of the SDLC and equip teams with expansive, enterprise-grade capabilities. 

Supporting Test Automation and Management in one Hub 

Customers can adopt Test Hub tools for both test automation and test management. This gives teams a unified way to automate testing across platforms, manage growing complexity, and stay aligned with compliance needs – all within a single ecosystem.  

SmartBear tools TestComplete and Reflect power the test automation side – covering everything from desktop and enterprise applications (TestComplete) to cloud-native web and mobile apps (Reflect). QMetry complements both tools, offering scalable test management that makes it easy to keep complex suites efficient and organized; providing testing teams with: 

• A single source of truth for all test artifacts 
• End-to-end traceability from requirements to release 
• Real-time quality insights across the software delivery pipeline 
• And more… 

Already Using Zephyr Enterprise? You’re in a Great Spot!  

Zephyr Enterprise has long provided SmartBear customers with scalable, secure and high-quality test management. As we advance to Test Hub we want to give our customers even greater flexibility and customization. Over the coming months, QMetry capabilities will become accessible to Zephyr Enterprise users – with both tools eventually coming together under one roof. 

We are not stopping our support for Zephyr Enterprise, current customers can look forward to continuous stability enhancements, productivity advancements, and bug fixes while we work on bringing these products closer together.  

Any Zephyr Enterprise customer that wishes to tap into these features ahead of that date can do so! Simply contact your rep and we’ll get you access! 

Eager to get your hands on it now? Trial it for free here. 

Strategic Priorities for 2025 

So how does this inform our vision? Here’s a high-level look at the strategy SmartBear is executing with QMetry in 2025: 

1.Simplifying Data Migration

We’re building robust migration utilities to help teams using any test management tool to start using QMetry with ease – bringing their data, workflows, and integrations with minimal disruption. 

2. Bringing Zephyr and QMetry Together.

We’re closing any feature gaps between Zephyr and QMetry ensuring all SmartBear customers get the most comprehensive test management possible. 

3. Integrating Test Hub products together

We’re preparing for the market-launch of our Test Hub by integrating QMetry with  TestComplete (for desktop & enterprise app automation) and Reflect (for cloud-based automation).

4. Expanding our AI Footprint.

QMetry already enhances SmartBear’s AI offering with capabilities like auto test-case generation and flaky test detection. We are continuing to invest in AI-driven capabilities designed to help teams move faster with fewer errors.  

5. Enhanced administration.

We are simplifying user-management, security, and authentication via a common platform to make it easier to manage your organization across all SmartBear Hubs. 

Our Investment in App Quality 

By bringing QMetry into the SmartBear, we are cementing our commitment to app quality – helping teams take testing to the next level. Try it out today to see test management that is: 

• Scalable 
• DevOps- and Agile-ready 
• Compliant 
• Fully integrated with your automation and CI/CD tools 

Sign up for a free QMetry trial today.  

Stay connected for product updates, migration guides, and live webinars throughout the year. If you’re ready to explore QMetry as your next test management platform, we’re here to help.