Today’s consumers expect always-on, high-performing apps, whether they’re booking a hotel, streaming their favorite show, or making a purchase on their phone. Your app is your brand. A single bug, crash, or delay in these moments of intent can cost millions in lost revenue and loyalty. Yet, many teams still struggle to quantify the business value of improving app stability and performance.
This paper outlines the hidden costs of bugs and performance issues, demonstrates the measurable impact of engineering velocity and customer retention, and provides a framework for evaluating ROI on observability tools.