Meet the SmartBear Leadership Team

Melissa has a wealth of experience in leading go-to-market teams to success. They range from large public companies, like IBM, Oracle and BMC, to fast-growing startups, like Tamr. As a seasoned leader, she’s passionate about helping sales and customer success teams perform the best they can with a focus on high energy, data-driven decision making, results, and customers. Along with ensuring a diverse organization, she cultivates an atmosphere where each team member can make an impact and grow. Outside the office, Melissa enjoys spending time with family, friends, and her 2 doggies.

Bryce is the COO of SmartBear, and oversees mergers and acquisitions, finance, legal, information systems, security, and operations. He joined SmartBear in 2017 and has 20 years of experience building and leading finance and administrative teams. He has extensive M&A experience, having successfully been involved in almost two dozen transactions.

Veronica is passionate about building empowered teams and leading with authenticity, a strong work ethic and honesty. She has 15 years of experience in talent, onboarding, and culture programs at disruptive global tech companies including an extensive background in Diversity, Equity, and Inclusion. She has held key people and talent roles at fast growing companies, including Alumni Ventures, Flywire, Mendix, Turbonomic, and Bain Capital Ventures.

Veronica believes that company culture is the strongest tool to attract, hire, and retain the best talent, and is grounded in empowering all team members to thrive and grow across every stage of their SmartBear journey. She lives on the north shore of Boston with her husband and family.

Brian has spent over 20 years in a variety of leadership positions. Companies like Dell/EMC, BMC Software, and most recently Continuum, where he established and ran the security business – which eventually helped enable Continuum’s sale to ConnectWise. Along with his passion for helping companies solve complex business problems with technology, Brian enjoys the complex problem of trying to keep up with his three young kids.

Dan is the Chief Product Officer of SmartBear and leads the company's global Product and Development teams. He joined SmartBear in 2021 and brings more than 15 years of experience in strategic leadership at high-growth global technology organizations. He has expertise in heading up multiple enterprise-level acquisitions and building go-to-market strategies on a global scale. Outside of work, Dan loves to spend time with family, friends, books, horror movies, and soccer matches, usually in that order.

Cynthia has worked in technology, both software and hardware, for 20+ years, including holding marketing leadership positions at Dell Technologies and CA, now Broadcom. She leads marketing efforts by mixing the science and art of marketing with a passion for innovation and breakthroughs that help advance industry. In addition to leading the marketing function, she’s also involved in advancing women in technology and loves overseeing a diverse and multinational team. Outside of the office, Cynthia enjoys the outdoors, especially skiing, and a good binge-watch with her family.

Anu is the SVP of Business Operations and oversees a centralized team to manage and provide visibility around SmartBear’s data analytics and cross-functional operation. He is driven by the need to increase predictability to the business and create visibility both internally and externally. He is passionate about developing the next generation of sellers at SmartBear. Anu got his start in the corporate world in management consulting and switched careers when he joined SmartBear in 2013. 

Anu is a massive foodie and loves movies. He and his wife have traveled around the world in an attempt to try all the exotic food. Their bucket list is long, and they still have several more countries to go to.

Lance Levy has over 20 years of in-house leadership in public, private-equity and venture-backed companies. He joined SmartBear in 2015, and led the legal team through its private-equity sale from Insight Ventures to Francisco Partners and, most recently, the strategic investment from Vista Equity Partners. In his experience leading company legal teams, he’s successfully led multiple tech organizations through buy-and-sell side M&A exits, totaling over $2B. Prior to SmartBear, Lance was General Counsel of Affinnova, Inc., Imagitas, Inc., leading them in exits to Nielson Corporation and Pitney Bowes respectively and Assistant General Counsel at PAREXEL International. He enjoys spending time with friends and family and will laugh when appropriate, no written mandate required.

Sean is an accomplished business development and partnerships executive with over 20 years of experience driving partner-led revenue growth. He has worked for both small and large organizations, developing strategies and leading teams to scale businesses through strategic partnerships, sales channels, and joint ventures. Sean's track record of successful partnerships includes working with global conglomerates and hyperscalers. Sean believes high-performing partner teams are key to scaling revenue. In his free time, Sean enjoys spending time with family, playing golf and is an avid sailor – having sailed on both coasts of the United States and a few remote places as well!

Madhup leads Product Marketing for SmartBear, creating product and solutions messaging, positioning, and sales enablement, and launching new products. He deeply understands SmartBear’s core developer and development team audience and can strategically communicate the impact of its products throughout the software development lifecycle. With over two decades of technology experience in companies like Hitachi Vantara, Volt Active Data, HPE SimpliVity, Dell, and Dell-EMC, Madhup has held a variety of roles in product management, sales engineering, and product marketing. Madhup lives in Central Massachusetts with his lovely wife, their son, and their dog. In his free time, he loves to travel, bike, and run.

A storyteller at heart, Maureen leads the development of our strategic narrative – ensuring we view the world through an employee and customer lens. With career experience shaped in the technology and professional services industries, Maureen has spent over two decades building standout brands during start-up, acquisition, and IPO for companies including Constant Contact and IBM. Obsessed with the customer and employee experience, Maureen is a strong believer that creating remarkable customer experiences starts with creating exceptional employee experiences – building a strong and beloved brand from the inside out. Maureen enjoys running, spending time at the beach, and traveling with family and friends.

Vineeta has had a lengthy career in software-engineering leadership. Her experience includes multi-shore development, cybersecurity, and acquisition – and the elements of integration that go with it. As a seasoned, execution-oriented leader, she’s passionate about advancing Agile-to-DevOps workflows, and secure, high-quality product development practices. Outside of the office, Vineeta enjoys hiking, painting, and yoga.

Joining in 2018, Frank is the CEO and a board member of SmartBear, overseeing all aspects of the business. With over 25 years of experience, Frank seeks a comprehensive understanding of business complexities, providing collaborative leadership, while creating sustained long term company value. When not working, Frank loves spending time doing everything outdoors with his family and two dogs!

Tom is a proven technology sales leader with an innate focus on developing great teams. As SVP of Global Direct Sales, Tom leads SmartBear’s high-velocity and strategic selling teams in Somerville, MA, Coconut Creek, FL, Galway, Ireland and Melbourne, Australia. He believes that an efficient, customer-first go-to-market function is built on hard work, strong accountability, and adding value consistently, to the organization and customers alike.

Tom prides himself on being very open and inclusive with his teams, and he is driven by solving problems. He believes in building repeatable processes, hiring humble and genuine people and developing them, and implementing technology of which help his teams and the organization be most efficient.

Tom joined SmartBear in 2014 from Parametric Technology Corp. (PTC). Tom lives North of Boston with his beautiful wife and their two sons. When Tom is not working, he spends time with his family, on the golf course, paddle boarding, or exercising.

Christine has a successful record of accomplishments spanning over 20 years with a unique balance of both business and technical experience. She began her career in Information Technology at Advertising.com, gaining unparalleled experience in the data-warehousing and information technology space, while also establishing herself as a respected manager and leader. Christine is widely known for her leadership, reliability, and transformational expertise. While her career has taken her up and down the East Coast, Christine is proud to call Gaithersburg, MD home. She is also a member of Women In Technology International (WITI). Outside of the office, Christine enjoys distance running, live music, and has recently been learning to make the shift from being a cat mom to now also being a puppy mom!

Shital is a finance professional with a well-rounded background in public and private equity-backed organizations – from large to small, across various industries. With her experience in turnaround situations and public companies, she knows not only how to help a team grow, but channel that growth toward the goal of becoming a world-class finance organization. Shital is driven by seeing the success of her team, peers, and the company she works for, but that’s not all. When she's not transforming finance organizations, she can be found on a mountain with her two little boys, skiing in the winter and hiking in all other seasons, or reluctantly touching interesting creatures that she'd otherwise run away from (thanks boys!).