Treating APIs as Products: How to Apply Product Management Principles to Your API Portfolio

In today's connected world, APIs are increasingly driving new revenue and growth opportunities for organizations.

In order to succeed in today’s competitive API economy, you must go beyond thinking of APIs as digital nice-to-haves, and start thinking of them as first class members of your product portfolio.

This isn't always easy, and does require a shift in mindset to be successful. Developers, architects, product managers, and scrum masters will find immense value in understanding how to adopt a product focused outlook to developing APIs.

In this webinar, we’ll detail a step-by-step framework on how to plan, prioritize and execute on your API product strategy when embarking on the journey towards a successful API that's provides real consumer value and drives adoption.

We will cover:

  • What is API product management?
  • A 7 step framework for building API products 
  • How the OpenAPI Specification (OAS) opens up possibilities to build API products
  • How to build API products using SwaggerHub
Speakers
Keshav Vasudevan, Product Marketing Manager, SwaggerHub

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