SmartBear to Present on GenAI Adoption at Insights Association’s Leadership Event

Noel Wurst presenting a case study on the recent introduction of generative AI tools across global technology organization, SmartBear on Thursday, June 13, 2024
SOMERVILLE, Mass. — June 06, 2024 —

Noel Wurst, Director of Storytelling at SmartBear, a leading provider of software development and visibility solutions, is presenting, “AI Adoption in Action: A Case Study on Intelligent Implementation,” at Insights Association’s Leadership Event, taking place on Wednesday, June 12, 2024 - Friday, June 14, 2024, in Charleton, SC. The event offers a forum for business leaders to discuss issues critical to the success of your business and your teams, as well as the opportunity to gain valuable perspectives from other leaders.

WHAT: SmartBear’s Noel Wurst presenting at Insights Association’s Leadership Event

WHEN: Thursday, June 13, 2024, 10:45 a.m. – 11:25 a.m. ET

WHERE: EMELINE, 181 Church Street, Charleston, SC

The intelligent implementation of generative AI technologies into business operations went from being optional to mandatory in a very short period of time. But what makes implementation “intelligent,” and how can companies maintain intelligence and a strong ROI when it comes to AI—something that’s seemingly changing every day?

Noel's presentation will showcase how SmartBear's belief that the true power of AI lies in its ability to enhance human potential, not replace it, is put into practice. He'll share a case study exploring the insights gained and lessons learned from a recent organization-wide initiative to empower employees through the use of generative AI tools. Attendees will learn how to form an empowered and inclusive AI council, the importance of continuous training and enablement, and take home an easy-to-follow, three-tiered model for ensuring the success of any AI adoption initiative. Through real-world examples and actionable advice, this session equips business leaders with a roadmap for driving significant business value and removing reluctances to cultural change.

Noel has worked in the software development industry for the last 10+ years. Along with scaling communication strategies through impactful stories that resonate with any persona, he loves helping build diverse and inclusive workplaces. Noel has immersed himself in “everything AI” to help others intelligently leverage this powerful technology in their professional and personal lives.

For more information or to register for the event, go to:

About SmartBear

SmartBear is pioneering innovation in software development, embracing AI’s transformative potential. The company’s AI-powered intuitive solution hubs, featuring HaloAI, give software development teams around the world visibility into end-to-end quality. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, SmartBear meets customers where they are to help make our technology-driven world a better place. The company is committed to ethical corporate practices, including responsible AI that integrates accountability and transparency across its technology stack, and to social responsibility, promoting good in all the communities it serves. Learn more at, or follow on LinkedIn, X, or Facebook.