Contact: Tracy Wemett, BroadPR
Press Release

Five Key Areas for Delivering Great Online User Experience for Optimum eCommerce Revenue Presented by SmartBear and The Jones Group at IRCE

SmartBear’s Ken Godskind and The Jones Group’s Michael Hines Present, “Finding Small Changes that Can Make a Big Difference,” – Thursday, June 6, 2013 – Chicago
Beverly, Mass. — May 31, 2013 — Ken Godskind, VP, Monitoring Products at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, and Michael Hines, VP, E-commerce Technology at The Jones Group (NYSE: JNY), are presenting, “Finding Small Changes that Can Make a Big Difference,” at the 9th annual Internet Retailer Conference and Exhibition on Thursday, June 6, 2013 in Chicago. The world’s largest e-commerce event, IRCE takes place on Tuesday, June 4 – Friday, June 7, 2013, and explores social, mobile, global, personal, interactive and managerial changes that e-commerce players are bringing to the new retail economy.

WHAT:           “Finding Small Changes that Can Make a Big Difference,” presented by SmartBear’s Ken Godskind and The Jones Group’s Michael Hines at IRCE 2013

WHEN:           Thursday, June 6, 2013, 2:30 p.m. – 3:00 p.m. CDT
WHERE:         McCormick Place West, 2301 S Lake Shore Drive, Chicago, IL
Delivering a great online user experience positively impacts eCommerce success. The data definitively shows big business benefits for organizations that focus on the user experience, performance and consistency. This presentation highlights the five key operational areas to focus on that drive user satisfaction, time on site, loyalty and revenue. Ken Godskind was previously chief strategy officer with, acquired by SmartBear in 2011. He has been working with clients for more than 20 years to improve web site performance, availability and consistency.
Michael Hines has been one of New York's leading developers of interactive technology since 1996, working at The Jones Group, leader in apparel and footwear with brands including Jones New York, Anne Klein, Nine West and Easy Spirit and the New York based, integrated media firm, THINK New Ideas and creating interactive websites for high profile brands such as People, IBM, Silicon Graphics and Gillette.
In SmartBear booth 1303, see how your website is performing with SmartBear’s AlertSite, the company’s industry dominating website performance monitoring tool that captures details needed to help optimize sites availability, speed and user experience. Try AlertSite for free at:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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