Contact: Tracy Wemett, BroadPR
Press Release

Expert Panel to Discuss Findings from Milestone API Survey in Live Webinar by SmartBear

5 API Experts Go In Depth with Survey Results Gathered from more than 2,300 Respondents in Live Webinar by SmartBear – Wednesday, March 23, 2016
SOMERVILLE, Mass. — March 16, 2016 — SmartBear Software, the leader in software quality tools for the connected world, is presenting the live webinar, “The State of API 2016,” on Wednesday, March 23, 2016, where an expert panel is going in depth with the survey findings revealed in SmartBear’s recently released report, “The State of API 2016: A Global Survey Looking at the Growth, Opportunities, Challenges and Processes for the API Industry in 2016.
WHAT:           Live Webinar, “The State of the API 2016,” Presented by SmartBear
WHEN:          Wednesday, March 23, 2016
                        Session 1 – 9:00 a.m. EDT or
                        Session 2 – 2:00 p.m. EDT
WHERE:         Register at:
In January 2016, SmartBear conducted a global survey that was designed to establish benchmarks among API developers and consumers regarding the state of APIs. Findings were based on aggregated responses from over 2,300 software developers, testers, IT/operations professionals and business leaders representing more than 50 industries and 104 countries.
Webinar panelists include SmartBear’s Ole Lensmar, CTO and founder of SoapUI, Tony Tam, VP of Products and founder of Swagger, Paul Bruce, API Product Manager and Priyanka Tiwari, Product Manager, along with Lorinda Brandon, Sr. Product Manager, API Product Strategy at Capital One. They are leading the conversation on key findings in areas, including challenges with regards to integrations and how they affect API delivery, the significance of API performance when benchmarking success, industry standards with regards to API quality and strategies to improve quality, and attitudes concerning APIs, specifically in regulated industries.
“Concerns about performance, integration and security indicate a maturation of the business models and expectations for APIs,” said Lorinda Brandon. “As large enterprises enter this space, they face specific challenges in all of those areas that will lead the API industry forward as we try to figure out solutions together.”
“As APIs continue to make their way into the heart of corporate value chains, it is reassuring to see a continuous focus on improving the quality of both internal and external APIs - especially within the security and performance domains which are most critical for the success of both API providers and consumers,” said Ole Lensmar.
“APIs have broad implications across an organization,” said Tony Tam. “Depending on the approach, as well as the business itself, API implementation strategies typically have strengths as well as areas for improvement. The SmartBear API research has brought up very interesting areas of focus for both consumers and providers.”
“APIs are a cornerstone technology for all modern industries and digital economies, so it's important to understand the dynamics between the teams that deliver APIs,” said Paul Bruce. “The challenges they face and growth opportunities they anticipate are key indicators of whether we'll see success in one area or decline in another. This report is a unique glimpse into some of those dynamics in the API market, one that we're glad to share with the rest of the industry.”
“When it comes to the expectations of performance and quality, APIs are not so different from other online assets like websites, Web apps and mobile apps,” said Priyanka Tiwari. “They need to be up and running at all times, need to perform within a threshold defined by the consumer and need to be functionally correct for all end users. Whether you are using APIs to generate revenue, increase collaboration or reduce costs – APIs need to function properly at all times.”
To view the blog post with an infographic with a sneak preview of the survey results, “How APIs Make or Break Success in the Digital World,” visit:
To register for the webinar, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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