Keith (KC) Lincoln Presents Best Practices for Deploying Marketing Lead Gen Platform that Propels Fast-Growing Companies – Wednesday, April 10, 2013 – San Francisco, CA
Beverly, Mass. — April 04, 2013 — Keith (KC) Lincoln
, recently promoted to Vice President, Marketing at SmartBear Software,
provider of software quality tools used by more than one million developers and testers worldwide, is presenting, "Best Practices for Deploying Marketo Across Multiple Product Lines
" at the Marketo®
Summit, Monday, April 8 – Wednesday, April 10, 2013 in San Francisco, CA. KC is presenting with Tom Grubb, VP, Product Marketing at Marketo and Eric Dukart, Chief Operating Officer at Sundog. Attendees of the Marketo Summit gain knowledge in innovative lead generation, campaign management, social media and analytics. A powerful marketing software platform, Marketo
propels fast-growing small companies and global enterprises alike.
WHAT: SmartBear’s Keith (KC) Lincoln Presenting, "Best Practices for Deploying Marketo Across Multiple Product Lines" at Marketo Summit 2013
Wednesday, April 10, 2013, 1:10 p.m. – 2:00 p.m. EDT
Hilton San Francisco Union Square, 333 O’Farrell Street, San Francisco, CA
Dealing with a large enterprise with multiple product lines is quite different than rolling out Marketo to address a core set of business needs across a single product line. With many layers of additional complexity, launching campaigns and measuring results in such an environment requires a solid plan, defined processes and the right strategy. Attendees will learn best practices for deploying Marketo in complex, multi-product line environments.
Keith (KC) Lincoln has over 15 years of experience driving superior results through innovative marketing strategy and robust marketing infrastructure. He leads SmartBear’s high volume lead generation strategy using inbound marketing, including search engine optimization, blogging, multi-media marketing and social media. He was Director of Marketing at Bottomline Technologies and RADVISION and served First Virtual Corporation and CUseeMe Networks in marketing management roles. Follow him on Twitter @kclincoln
With Marketo, SmartBear unified its marketing automation across three separate existing divisions and two new acquisitions. As a result, they tripled lead volume, creating over 40,000 leads per quarter with more than 80 percent of those leads generated globally by Marketo trial downloads. For more information, visit: http://www.marketo.com/customers/case-studies/smartbear.php