Contact: Tracy Wemett, BroadPR
Press Release

Chief Evangelist from SmartBear Software Speaking on Next-Generation Application Performance at CodeMash 2014

Well-Known Industry Activist, Scott Barber Shares Latest Findings on How Agile Teams Reduce Unpleasant, Late-Stage Performance Surprises – January 7-10, 2014 – Sandusky, OH
BEVERLY, Mass. — December 31, 2013 — Scott Barber, Chief Evangelist – Performance Products at SmartBear Software, leading provider of quality and performance management solutions used by more than one million software development and operations professionals worldwide, is presenting, “Trending toward Next-Gen Application Performance through Lifecycle Monitoring” at CodeMash, Tuesday, January 7 – Friday, January 10, 2014 in Sandusky, OH. CodeMash educates developers on current practices, methodologies and technology trends in a variety of platforms and development languages.
WHAT:           SmartBear’s Scott Barber Presenting, “Trending toward Next-Gen Application Performance
                        through Lifecycle Monitoring” at CodeMash
WHEN:           Thursday, January 9, 2014, 4:50 p.m.  – 5:50 p.m. EST
WHERE:         Kalahari Resort, 7000 Kalahari Drive, Sandusky, OH
Scott Barber is a well-respected leader in the advancement of software testing practices, industry activist and load testing celebrity of sorts. He is best known as one of the most energetic and entertaining speakers in the industry as well as a prolific author of several books including “Performance Testing Guidance for Web Applications,” “Beautiful Testing,” “How to Reduce the Cost of Testing,” and “Web Load Testing for Dummies” as well as the author of over 100 articles on his blog, “Peak Performance.” In addition to Chief Evangelist – Performance Products at SmartBear, Scott is Co-Founder and serves as Chief Technologist, President and CEO of PerfTestPlus, offering consulting, training services and resources to bring software testing expertise to organizations seeking to push their testing beyond "state-of-the-practice" to "state-of-the-art.”
In this session, Scott shares his latest work on how teams, particularly Agile teams, dramatically reduce the likelihood of unpleasant, late-stage performance surprises while concurrently reducing the time and effort needed to resolve unpleasant performance surprises when they do crop up by embracing a lifecycle monitoring mentality.
He presents this mentality within an easy to understand and implement framework suitable for use either "as-is" or as a sound foundation upon which to develop your own, custom framework for delivering well performing applications. Scott ultimately helps attendees to deliver next-generation performance – faster, cheaper, easier and more reliably.
For more information on CodeMash, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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