Contact: Tracy Wemett, BroadPR
+1-617-868-5031
tracy@broadpr.com
Press Release

Building Effective, High Quality APIs Presented by SmartBear at API Strategy Conference

API Experts Ole Lensmar and Lorinda Brandon Deliver Tips on Building Successful APIs – Thursday, February 21, 2013 – New York, NY
Beverly, MASS — February 15, 2013 — Ole Lensmar, co-creator of SoapUI and Chief Architect at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, along with Director of Strategy, Lorinda Brandon, will be speaking at the API Strategy Conference, Thursday, February 21 –Friday, February 22, 2013 in New York. The API conference focuses on how APIs are changing the face of digital business and highlights today`s leading technology and business experts on API strategy.
 
WHAT:           Presentations by SmartBear at API Strategy Conference
 
WHEN:           “7 Habits of Highly Effective APIs” by Ole Lensmar - Thursday, February 21, 10:30 a.m.
                        “The Ugly Head of Third Party APIs” by Lorinda Brandon - Thursday, February 21, 1:00 p.m.
 
WHERE:        Westin Grand Central, New York, NY
 
Ole’s talk, “7 Habits of Highly Effective APIs,” will highlight the seven major challenges and best practices for building successful high quality APIs. The talk includes necessary key decisions for the entire inception-to-operations process as well as consequences including usability, security, versioning, choice of technology, metadata and more. Ole is co-creator of SoapUI, the most used testing software solution in the world, acquired by SmartBear in 2011. He also co-founded base8, an XML oriented consulting company in 1996, acquired by Mogul. Ole worked as CTO and lead evangelist for Mogul’s software portfolio.
 
Lorinda’s talk, “The Ugly Head of Third Party APIs,” provides suggestions in dealing with building apps or APIs on top of existing APIs, which presents unique challenges for both development and operations, and highlights how to handle third party APIs efficiently for a killer end user experience. For more than 25 years, Lorinda has worked in various management roles in the high tech industry including customer service, quality assurance and engineering. She has led numerous technical teams at various companies, including RR Donnelley, EMC, Kayak Software, Exit41, Intuit and others.
 
The API Strategy Conference will be attended by leading API technologists, strategists and technology providers.
 
 

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR
+1-617-868-5031
tracy@broadpr.com

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