Contact: Tracy Wemett, BroadPR
+1-617-868-5031
tracy@broadpr.com

Press Release

Building Effective, High Quality APIs Presented by SmartBear at API Strategy Conference

API Experts Ole Lensmar and Lorinda Brandon Deliver Tips on Building Successful APIs – Thursday, February 21, 2013 – New York, NY
Beverly, MASS — February 15, 2013 — Ole Lensmar, co-creator of SoapUI and Chief Architect at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, along with Director of Strategy, Lorinda Brandon, will be speaking at the API Strategy Conference, Thursday, February 21 –Friday, February 22, 2013 in New York. The API conference focuses on how APIs are changing the face of digital business and highlights today`s leading technology and business experts on API strategy.
 
WHAT:           Presentations by SmartBear at API Strategy Conference
 
WHEN:           “7 Habits of Highly Effective APIs” by Ole Lensmar - Thursday, February 21, 10:30 a.m.
                        “The Ugly Head of Third Party APIs” by Lorinda Brandon - Thursday, February 21, 1:00 p.m.
 
WHERE:        Westin Grand Central, New York, NY
 
Ole’s talk, “7 Habits of Highly Effective APIs,” will highlight the seven major challenges and best practices for building successful high quality APIs. The talk includes necessary key decisions for the entire inception-to-operations process as well as consequences including usability, security, versioning, choice of technology, metadata and more. Ole is co-creator of SoapUI, the most used testing software solution in the world, acquired by SmartBear in 2011. He also co-founded base8, an XML oriented consulting company in 1996, acquired by Mogul. Ole worked as CTO and lead evangelist for Mogul’s software portfolio.
 
Lorinda’s talk, “The Ugly Head of Third Party APIs,” provides suggestions in dealing with building apps or APIs on top of existing APIs, which presents unique challenges for both development and operations, and highlights how to handle third party APIs efficiently for a killer end user experience. For more than 25 years, Lorinda has worked in various management roles in the high tech industry including customer service, quality assurance and engineering. She has led numerous technical teams at various companies, including RR Donnelley, EMC, Kayak Software, Exit41, Intuit and others.
 
The API Strategy Conference will be attended by leading API technologists, strategists and technology providers.
 
 

About SmartBear Software

Supporting more than five million software professionals and over 20,000 companies in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit: http://smartbear.com, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR
+1-617-868-5031
tracy@broadpr.com

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