SmartBear, Axosoft and MassTLC Host #ItWasNeverADress – Women in Tech Panel at SmartBear’s Headquarters

Top Women Tech Leaders from SmartBear and Axosoft Discuss Innovative Work Environments – Wednesday, September 23, 2015 – Somerville, Massachusetts
SOMERVILLE, Mass. — September 17, 2015 — SmartBear Software, the leader in software quality tools for the connected world, along with Axosoft, the creators behind the viral #ItWasNeverADress campaign, and MassTLC, are hosting the panel discussion, “#ItWasNeverADress – Women in Tech Panel,” on Wednesday, September 23, 2015 at SmartBear’s global headquarters in Somerville, Massachusetts. Masha Kozinets, Director of Product Management at SmartBear, along with Tania Katan, Curator of Code at Axosoft; Lawdan Shojaee, CEO at Axosoft; and Sara Breeding, Marketing Unicorn at Axosoft, are discussing creating an innovative work environment through encouraging collaboration and inclusivity.
WHAT:           “#ItWasNeverADress – Women in Tech Panel,” Hosted by SmartBear, Axosoft and MassTLC
WHEN:           Wednesday, September 23, 2015, 6:00 p.m. to 8:00 p.m. EDT
WHERE:         SmartBear’s Corporate Headquarters, Assembly Row, 450 Artisan Way, Somerville, Massachusetts
In an effort to break down barriers and shift perceptions of woman in technology – and all spaces – Axosoft used their tech superhero powers of collaboration cross-functionality and agility to offer a radically reimagined women's bathroom symbol. Since the #ItWasNeverADress campaign launched a few months ago, it has generated over 20 million impressions.
Currently Director of Product Management at SmartBear, Masha Kozinets has been working in the software development industry for over 20 years. She started her career as a business analyst, and then continued as a software quality engineer and software usability designer. For Masha, software product management is the most rewarding job as it gives exposure to the entire team and all phases of software development life cycle. Masha’s passion is in building great software that is easy to use and addresses real world problems for end users. She believes that there should be an equal number of men and women in STEM professions and encourages the girls who she coaches to explore these career fields. She is a graduate of Boston College.
As CEO of Axosoft, Lawdan Shojaee has become one of the few women in the Phoenix Valley to head a tech company. She has a doctorate in physical therapy, and over 800 hours logged at the controls of a single-engine plane. She is passionate about paving the way for women in the tech, which is why her company created the viral campaign, #ItWasNeverADress. Lawdan believes strongly in equipping the next generation with the skills they need to be successful in life, specifically a curriculum of programming, confidence building and entrepreneurship.
Tania Katan is an award-winning author and creative instigator who believes in storytelling at all costs. She has performed her stories at the Edinburgh Festival Fringe, NPR Snap Judgment, TEDX, Comedy Central Stage and more. Her work has been written about in the New York Times, Huffington Post, TIME, BuzzFeed and GLAMOUR, among others. Formerly a Curator of Literary and Performing Arts at a contemporary art museum, Tania is currently the Curator of Code at Axosoft.
Sara Breeding is a Summa Cum Laude graduate from Arizona State University, trained in Marketing at the W.P. Carey School of Business and Design Studies Management at the Herberger Institute for Design and the Arts. Her attention to detail has brought her great success in managing small, medium and Fortune 500 client accounts. She is the Marketing Unicorn at Axosoft where she co-created the #ItWasNeverADress campaign and works on everything from content strategy and search engine optimization to social media management.     
The event is free. To register, visit:

About SmartBear

At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at, or follow us on LinkedIn, Twitter, or Facebook.