SmartBear’s Gary DeAsi Shares Revenue-Centric “Art and Science” Approach to Deliver Engaging Digital Experiences at Agile Boston Marketing Meeting – Wednesday, June 17, 2015 – Boston
Somerville, MA — June 17, 2015 — SmartBear’s Gary DeAsi Shares Revenue-Centric “Art and Science” Approach to Deliver Engaging Digital Experiences at Agile Boston Marketing Meeting – Wednesday, June 17, 2015 – Boston
, Senior Manager of Corporate and Digital Marketing at SmartBear Software
, the leader in software quality tools for the connected world, is presenting, “Agile Marketing and the Art and Science of Engaging Digital Customer Experiences,
” at the Boston Agile Marketing Group
meeting on Wednesday, June 17, 2015 in Boston. The informal group of marketers explores the use of agile methodology, and includes practicing agile marketers, marketers new to the concept of agile marketing, members of the agile development community and marketing consultants.
: “Agile Marketing and the Art and Science of Engaging Digital Customer Experiences,” Presented by
SmartBear’s Gary DeAsi at the Boston Agile Marketing Group Meeting
Wednesday, June 17, 2015, 6:00 p.m. – 9:00 p.m. EDT
District Hall, 75 Northern Avenue, Boston, Massachusetts
Gary DeAsi is sharing insights on taking a revenue-centric “art and science” approach to deliver engaging digital experiences throughout every stage of the customer’s journey, and how SmartBear has leveraged an agile marketing methodology in order to do so effectively and efficiently from 2012 to present. Gary discusses how to develop and deliver digital content and campaign strategies optimized for engagement and conversion; leverage modern marketing technology, data and metrics to drive results and dynamically dictate customer experiences; and lessons learned from nearly three years of experience practicing agile to support a high volume, high velocity, B2B marketing and sales model.
Gary is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the funnel. At SmartBear, he is responsible for managing the company’s corporate brand, digital advertising and leading the inbound/digital marketing team to drive demand for more than 12 software quality tools used by more than three million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing.
A two-time Marketo Champion, Gary presented at Marketo’s Marketing Nation Summit
, Monday, April 13 – Wednesday, April 15, 2015 in San Francisco, California. Prior to SmartBear, Gary coordinated demand generation, marketing automation and content creation for ByAllAccounts, recently acquired by Morningstar.
For more information the Boston Agile Marketing Group meeting, visit:
About SmartBear Software
As the leader in software quality tools for the connected world, SmartBear supports more than three million software professionals and over 25,000 organizations in 194 countries that use its products to build and deliver the world’s greatest applications. With today’s applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications. For more information, visit: http://www.smartbear.com
, or for the SmartBear community, go to: Facebook