Lights Go Out for Yahoo Fantasy Football

For the second time in less than a year, Yahoo's popular fantasy football site saw a 30 minute outage yesterday. To the chagrin of users across the country, the site went down around 4:30 PM (EST), just as the afternoon games were getting underway, according to isitdownrightnow.com.

This outage is significantly more damaging due to the fact that it occurred less than a year after a similar outage outraged Yahoo's customers. Yahoo's fantasy site last went down at approximately 12 PM on November 11, 2012 - an outage that left fantasy team managers unable to adjust their line-ups prior to the 1 PM games. In response to the criticism and backlash they received from the 2012 outage, Ken Fuchs, Head of Yahoo Sports, wrote an apologetic letter to the site's users, claiming that they would take the opportunity to, "improve our set-up so that we hopefully never have an outage like this again."

Oops.

Although yesterday's issue was fixed - and the site back up - within the hour, it was clear that their users, still bitter about last year's outage, once again felt betrayed by Yahoo's untimely error:

Unlike last year, Yahoo has yet to give a reason for yesterday's downtime and has not yet reached out to apologize to its users. The company did, however, acknowledge the outage via three separate Tweets from their @yahoofantasy Twitter handle.

 

In an infographic that we published last month, Yahoo ranked 2nd for "average weekly log-in response time" and "cumulative average weekly log-in times" compared to the four other top fantasy football platforms.

While speed is one crucial element of a quality Web experience, it's obvious that it's going to take a lot more than fast response times (or another apology) to keep Yahoo's users from jumping ship next season:

What do you think? Are fantasy football lovers overreacting to the inevitable, occasional downtime, or does Yahoo need to refine their Web performance testing if they hope to keep customers coming back year after year? Give us your thoughts in the comment section below.

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