5 Reasons Why Product Managers Need To Care About API Performance Management

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Because if it doesn’t perform well, does it even exist?

We all want to be the next Steve Jobs. We want to come up with an amazing idea, get in the weeds coding and building our great masterpieces, testing it without problems, and deploying magnificently into production where people cannot wait to get ahold of what we’re doing. However, we also all know innovation and success is not that simple. Product Management comes with a plethora of challenges, but one that is rapidly bubbling up to the surface is the ability to create and maintain a product that performs flawlessly.

I’m talking about reliability, stability, speed, and functionality. (I can hear you all saying DUH in your mind, but think about it for a second). Product Managers are no stranger to value propositions, issue resolution, strategic mapping and more, but oddly enough, a lot of product managers are blind to the performance reports monitored by their Ops teams. Understanding performance from an end-user perspective has a variety of benefits for Product Managers, even if your product isn’t an API.

Here's why API Performance Management matters:

  1. Value of your Product – API or Not. Most modern digital applications rely on APIs for critical functionalities. Have mobile apps? You have APIs. Microservices architecture? Guess what… you have APIs. Using a third-party payment vendor? You have APIs too. You get the picture, if you manage a digital asset, chances are you rely on APIs for functionalities that drive user experience. Protecting the value of your product means making sure every aspect is available, fast, and functioning properly.
  2. Cultivating a community – value and community go hand in hand. When something works and serves a need, people will flock to it. We talked earlier about deserving peoples’ attention – if you create an online experience that is amazing and reliable, people will be excited and willing to spend their time on your product, and even better, they’ll be excited to come back to it and share their findings with their peers.
  3. The Ripple Effect – whether you’re managing an API, an application, or a platform, your product’s performance will undoubtedly impact someone and something else. Finding and fixing issues before a real person – customers, partners, stakeholders – experience the issue is essential in managing your product. Downtime is not an isolated incident. It can have a wide impact across teams and products alike.
  4. Third-Party Impact – Managing your own content is one important side of the story, but another layer that is often assumed to be functioning properly is third-party content. For example, many organizations rely on public APIs or partner APIs, for business critical functionalities. However, we’ve found that as our customers start to monitor the third-party APIs, issues that were once attributed to the application are very clearly the result of third-party performance degradation.
  5. Fewer Support Tickets – It’s simple - Proactively managing API Performance in both production and pre-production environments like testing and staging means fewer support tickets! If you’re able to identify, reproduce, and fix any issues before your customers encounter them, your team will be able to spend less time on support tickets. Now, API Performance Management is not an one-time event, it’s a continuous improvement process, but it is well worth the time and effort if you’re able to deliver a great product and experience to your customers.

Ultimately, in order to properly manage the applications your responsible for, you need full visibility into the APIs you rely on, whether they’re private, public, designed in house or partner APIs. Implementing a monitoring tool that gives you visibility into the API layer can help you streamline deployment and reduce your MTTR.

We’ve helped thousands of teams get insight into the APIs they rely on, speed up the debugging process, and ultimately help them deliver better quality products. Give AlertSite API Monitoring a try for free for a month and see how it can help.

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