Incentive Networks Chooses AlertSite
Drew Schulz, CTO of Incentive Networks, wanted to find a way to troubleshoot the problem as fast as possible. He tested AlertSite. AlertSite enabled Schulz to see what his partners’ customers were experiencing on their sites—from the landing page all the way through to the completion of a transaction. Schulz used the AlertSite transaction monitoring system to build a script that simulated what actual users would be doing on Incentive Networks’ websites. This included loading pages, displaying merchandise, browsing categories, and so on. Within just a few hours, Schulz had built a comprehensive performance measurement script. He was able to configure a dashboard in the AlertSite system that would show him everything he needed to know and pinpoint the problem he was trying to isolate. Schulz created script for several of his partners’ sites and programmed the system to issue daily reports as well as real-time alerts. It wasn’t long before he discovered several potential weak points that could be the source of the performance bottleneck, his team had identified earlier. During this process, Schulz also integrated his existing Google Analytics accounts with the AlertSite dashboard. This allowed them to align AlertSite data to visitor behavior, such as number of visitors, page views, average time on page, session time, bounce rate, transactions, and order value of items purchased. A few days later, once customized to his liking, Schulz passed the data gathered from AlertSite’s monitoring and reporting to his IT development team. The IT team rapidly identified the crucial points in their code that could be suspect, and began remediation to eliminate the cause of the initial slow first byte performance.
Improved Load Times and Saving Money with AlertSite
Since implementing AlertSite, Incentive Networks was able to reduce the load time for each page to 500 milliseconds, bringing the first byte download down to 200 milliseconds. Incentive Networks stands to lose up to $1,300 for every hour of downtime, but thanks to the real-time alerts, they have been able to maintain 99.9 percent uptime since implementation. Customer perception is also very important to Incentive Networks and the alerting systems gave them the ability to measure and monitor all sites with the highest level of accuracy and deliver a positive customer experience. Incentive Networks’ use of Google Analytics within the AlertSite dashboard provided a full view of how website performance influenced customer activity. This relationship between high performance and high functionality ensured Incentive Networks’ sites were working to their full potential. In addition to improving user experience, AlertSite has provided more value for Incentive Networks’ partners. Using AlertSite, Incentive Networks was able to send individual reports to partners on the download time of their websites, revealing the other side of the performance equation. Their partners appreciate this added value because the performance metrics allow them to see which problems can be solved by Incentive Networks and which are caused internally.