SmartBear’s Bryan Semple Discusses Evolving B2B Customer Journey and Measuring the Impact
SOMERVILLE, Mass. — March 22, 2016 —
, CMO at SmartBear Software
, the leader in software quality tools for the connected world, was a guest speaker for the recent MarketingProfs
podcast, “Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts
,” on Wednesday, March 16, 2016. Bryan discussed the evolving B2B customer journey and how modern marketers can measure the impact of their efforts. The podcast was hosted by Kerry O'Shea Gorgone
, Senior Program Manager, Enterprise Learning, at MarketingProfs.
: MarketingProfs Podcast, “Measuring the B2B Customer Journey,” with SmartBear’s CMO Bryan
To view the podcast, visit:
Bryan discusses the importance of understanding your digital advertising, data presented and marketing operational landscape on a minute-to-minute basis. He has eight big screens behind his desk with various daily metrics in addition to real-time traffic metrics. His team looks at numbers daily and, when it comes to traffic, they review on an hourly basis and compare to the same amount of traffic the week before. With continuously feeding leads to an inside sales team, there is no time to wait a week to realize that something broke last week. Bryan also discusses scoring leads, trade show ROI and more.
A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies. Bryan came to SmartBear from Dell where he worked for the CMO of Dell Software Group to expand high velocity sales and marketing processes across the Dell software portfolio. He joined Dell after the acquisition of VKernel, where he served as CMO. Prior to VKernel, Bryan was at NetApp (NASDAQ:NTAP) where he was the general manager of the storage virtualization business unit. Under his leadership, the group experienced record growth, expanded engineering operations to India and built global awareness for NetApp’s industry leading storage virtualization solutions.
Prior to NetApp, Bryan was VP of Marketing at Onaro where he established the company as a leader in storage management software and built the marketing processes that supported the company’s profitability and successful acquisition by NetApp in 2008. Before Onaro, Bryan was the VP of Product Marketing and Strategy at server blade virtualization pioneer Egenera. At Egenera, Bryan worked with early adopters of infrastructure and server virtualization technologies in the financial services industry as the company scaled from one to several hundred customers. Early career experience includes various sales and marketing management positions at FairMarket, Trellix and Sybase.
Bryan holds a bachelor’s degree in systems engineering from the U.S. Naval Academy and a master’s degree in business administration from Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com
and has published the book, “Digital CMO’s Guide to Marketing Measurement - Think Like a Submariner for Operational Success
,” available from Amazon. He is a frequent industry speaker appearing at Marketing Nation and Inbound. Follow him on Twitter @VK_Bryan
MarketingProfs offers real-world education for modern marketers through training, best practices, research and other content. For more information, visit: http://www.marketingprofs.com