SmartBear, a leading provider of software quality and visibility solutions, is launching its annual global customer event series, SmartBear Connect 2024, with a virtual session featuring 20 speakers on Thursday, September 12, 2024. Over a thousand customers from around the world are joining SmartBear leaders and other experts for a deep dive into the latest tech innovations and topics, including GenAI, testing, API excellence, and next-gen observability while gaining insights from real-world customer experiences. Registration is also open for SmartBear Connect in-person events taking place in London on October 9, Boston on October 16, Bengaluru on October 22, and Melbourne on October 24.  

WHAT: SmartBear Connect 2024 – Virtual   

WHEN: Thursday, September 12, 2024, at 10:00 a.m. EDT 

WHERE: https://smartbear.com/connect/ 

"In a world where Generative AI combined with economic pressures are reshaping software development and delivery, development teams are increasingly challenged, and software quality as a whole can suffer,” said Cynthia Gumbert, CMO at SmartBear. “SmartBear Connect provides software team managers exposure to peers, industry leaders, and emerging tooling to help them stay ahead and thrive in this dynamic landscape. By combining expert knowledge with real-world experiences and hands-on support, attendees will learn how to better optimize their end-to-end software testing and quality processes, leverage AI, optimize their API processes, and drive innovation and growth to better serve their customers." 

The event begins with Dan Faulkner, Chief Product Officer, unveiling SmartBear's latest innovations and roadmap to empower development teams and guide companies through these times. He is joined by speakers, Erik Wilde, Principal Consultant at INNOQ; Ryan Bolt, Global IT Software Engineer Director and CoE Lead at Boston Consulting Group (BCG); and Peter Jin, Director, Technology QA at The Wendy's Company, alongside several experts from SmartBear, Amazon Web Services, Atlassian, and Sonatype, sharing insights.

To simplify the developer experience, SmartBear is connecting more than 20 of its popular tools and associated functionality in intuitive solution hubs, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, which features HaloAI, an advanced AI‑driven capability being introduced across SmartBear's product portfolio. Product Labs and Deep Dives at Connect feature HaloAI, as well as the evolution of BugSnag within Insight Hub, simplifying testing with Test Hub, and transforming API development by integrating advanced testing and AI capabilities with API Hub. Additional session tracks are focused on Customer Experience, Digital Transformation, and Generative AI.  

SmartBear Connect 2023 was a finalist in the 2024 Content Marketing Awards for the best event content marketing strategy and delivering a great customer experience. Last year, attendees had high praise for the event, including: 

“SmartBear Connect has paid dividends over the years,” said Terence Young, Assistant Manager, Information Systems at The Andover Companies. “I would not pass up the opportunity to attend, especially when it offers a great opportunity to introduce myself to a new group of people." 

SmartBear Connect 2024 is supported by Premier Sponsors: Climb Channel Solutions, Nous Infosystems, and Visionary Integration Professionals, as well as Community Sponsor, Eficode. 

To register for the free virtual event, go to: https://smartbear.com/connect/