case study
TELUS Transforms QA with Reflect: Accelerating Automation from Years to Weeks
24x faster time to value
1,200+ test cases automated
95%+ productivity increase
The opportunity
TELUS is a Canadian technology leader and AI innovation pioneer. As their organization scaled, they faced growing challenges in QA – including reliability, adoption, and the ability to expand automation efficiently across teams.
To move faster without sacrificing quality, TELUS built on its existing use of SmartBear Zephyr and selected Reflect for its no-code automation, self-healing tests, and seamless Zephyr integration.
Approach
TELUS took a deliberate, scalable approach to automation that combined AI-driven speed with the oversight needed for production-grade confidence.
Their approach included:
- Proof of concept validation with a targeted pilot group, focused on reducing flakiness and minimizing maintenance
- Scaled rollout to 250+ users across 30+ teams, supported by onboarding and enablement sessions to ensure adoption
- Blended AI + human oversight, enabling 90%+ test reliability in production environments
- Cycle time optimization, reducing effort and accelerating execution, including a 1,500+ hour reduction in the first 90 days
Benefits
With Reflect, TELUS expanded automation beyond a small group of specialists, while keeping quality sustainable over time.
Top benefits included:
- Democratized automation: No-code tests enabled product owners, manual testers, and developers to contribute
- Sustainable quality: Self-healing tests reduced upkeep and long-term maintenance burden
- Future-proof testing: Broader coverage for mobile testing, 2FA, image validation, and cross-browser execution, helping teams scale without added complexity
With Reflect, we have developed test automation scripts, which would have taken two years to develop, in 18 weeks.
Accelerate your testing efforts without writing a line of code with Reflect.