Partners Program | SmartBear

Grow With Us

Dedicated to Quality and Our Partners

The SmartBear Partner Program helps you unlock new revenue streams and expand your services portfolio. With co-marketing support, enablement across teams, and proven solutions trusted by 16M+ users and 32K customers across 200 countries, we empower our partners to deliver quality at speed – and scale their business along the way.

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Types of Partners

Our partners are at the core of how SmartBear delivers value worldwide. From extending our reach to new markets to integrating our solutions into customer environments, each partner type plays a vital role in helping organizations accelerate software delivery with confidence.

To recognize their unique contributions, we’ve organized the SmartBear Partner Program into four key categories:

Distributors
Extend SmartBear’s global reach by managing reseller and VAR relationships. Distributors ensure our solutions are accessible in every market while streamlining operations at scale.
Resellers
Act as trusted advisors who connect customers with SmartBear solutions. By brokering sales, fulfilling orders, and delivering high-quality service, resellers play a key role in customer adoption and long-term success.
Atlassian Solution Partners
Work alongside SmartBear to deliver greater value through our Marketplace apps – Zephyr and QTM4J – packaged with partner-led services. Our AI-powered apps bring test management and automation to teams worldwide, enabling end-to-end quality coverage and helping agile organizations scale quality practices across the enterprise.
Technology Partners
Integrate SmartBear seamlessly into the broader software development lifecycle. From CI/CD pipelines to cloud-native platforms, technology partners provide guidance, integration expertise, and training that ensure customers realize the full value of their SmartBear investment.

"We have had to pleasure to work with SmartBear for more than 7 years. Over these years, we have found SmartBear to be an excellent, reliable and trustworthy company. SmartBear is an important strategic partner for Connect Distribution and we look forward to continue our success in working together particularly as we look to continually expand into the IT development market."

Michał SzubertArea Sales Manager, Connect Distribution

"As a longstanding SmartBear partner for 9+ years, we have built a cohesive and cooperative partnership. We have continued to develop together over the past number of years including the continued expansion of our reseller network. SmartBear is an important partner for Prianto both now and for the future and we are looking forward to continuing to grow with SmartBear to capitalize on untapped market opportunities."

Torsten Meyer Sales Manager, Prianto GmbH

"SmartBear has been a valued global partner of Climb (previously Lifeboat Distribution) for over 12 years. The partnership is effortless. SmartBear provides our teams and the channel with tremendous support to succeed in the software testing, monitoring and developer tool space."

Jaci SuttonSr.VPM, Climb Channel Solutions

"Visionary Integration Professionals (VIP) is proud to be a recommended services partner and authorized reseller of SmartBear products. VIP provides Quality Management, Test Automation, Performance Testing, and DevOps solutions to SmartBear customers in all industry verticals. SmartBear’s market leading innovative tools, paired with VIP’s unparalleled experience, make for a powerful combination. Corporations across North America rely on VIP and SmartBear to solve business challenges through the balanced use of people, processes, and technology."

Brad DavidowitzChief Operations Officer, VIP

Hear From Our Partners

Climb Channel Solutions

Climb has been a SmartBear partner for over 10 years. Hear how their resellers can benefit from this partnership.

Lemontree

Lemontree, a Sweden-based provider of innovative IT solutions, recently joined the SmartBear partner ecosystem. Hear why they partnered with us.

Climb Channel Solutions UK

SmartBear was recently chosen as Vendor of the Month for Climb’s A Cuppa with Climb. Hear API Evangelist Frank Kilcommins discuss key findings from The State of Software Quality | APIs report.

faq

Got questions? We’ve got answers.

Who is SmartBear?

We're a company that focuses on the one software priority that never changes: quality. And since digital transformation isn't slowing down, we know software teams need help to keep up. We aim to be the company they look to first, no matter where their needs lay within the software development lifecycle.
Why partner with us?

You play a critical role in helping us be the first place that software teams look to - so we go out of our way make it easier on your end. Our program is designed to be as simple as possible, supporting you in uncovering new possibilities, growing your business, and increasing profitability. We have a global partner ecosystem in place, comprised of simplified partner types, to help.
What types of partnerships does SmartBear support?

We know there are all types of partnerships out there - some might think too many because it's overwhelming. So we've focused on making it simpler and broken the types into Distributor Reseller and Technology. "Technology. Laying it out in this way makes it easier to navigate for you.
What regions does the SmartBear program cover?

SmartBear has offices all over the world, and as such we cover EMEA, APAC, Global, Latin America, and North America. For more information, simply use our filter to find a SmartBear partner near you or contact [email protected]
How does the SmartBear partner program work?

To join the SmartBear global partner ecosystem, just complete the SmartBear Partner Application. Once completed, one of our channel alliance managers will be in contact.
What are the benefits of partnering with SmartBear?

There are many reasons you should join us, especially right now. Here are a few: We provide industry-leading products across the entire software development lifecycle, we’re always open to new ways to solve problems, and we pride ourselves on customer support. We have a knowledgeable, high-velocity sales team, and the products are easy to use, easy to integrate, and easy to buy. Our free educational 101 programs have recently ramped up, and we even have dedicated marketing for partners (i.e., you).
Why now?

This is an exciting time. We're growing globally, move fast, and whether working with our employees or partners, need innovative people who want to move with us. Join us, and work with an established company that's hitting its stride on a major level.
How do I stay on top of SmartBear updates that are relevant to me?

To receive the updates that impact you most, like channel news, product releases, promotions, pricing updates, and more, you may opt in to SmartBear partner communications.
Who do I contact for general requests or other questions?

The SmartBear team are always available to help. Please contact your channel account manager and/or [email protected] for general enquiries.