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Honoring TELUS: A Pioneer in AI-Driven Quality Engineering

Honoring TELUS: A Pioneer in AI-Driven Quality Engineering
Abby Myers
  October 30, 2025

At SmartBear, we’re dedicated to empowering teams to deliver exceptional software quality through innovation and technology. The AI Innovation Award celebrates customers who are boldly innovating in AI implementation across the SDLC, while still maintaining quality in the software and experiences they deliver to their customers.  

TELUS, a Canadian technology and communications company, stands out as our 2025 winner for its trailblazing approach to AI-driven quality engineering. By harnessing the power of SmartBear tools like Zephyr, Reflect, and Swagger, TELUS is revolutionizing testing, validation, and continuous improvement at scale to ensure Canadians in both urban and rural communities have access to seamless, high-speed experiences.  

AI-Driven Quality Engineering Excellence  

Under Ayush Anand‘s leadership, the Quality Engineering Center of Excellence at TELUS has seamlessly integrated AI into its daily practices. Their mission is clear: to stay ahead of the curve through cutting-edge tools, processes, and automation.  

With Reflect, TELUS has achieved codeless automation across web, mobile, and API layers, significantly accelerating delivery and reducing manual effort. They’ve also leveraged AI-driven test case generation and co-pilot frameworks for contract testing to streamline their processes.  

TELUS also developed an in-house AI chatbot that provides engineers with QE best practices, tools, and training, making AI an integral knowledge partner across the organization.  

TELUS brings AI into the workflow with a chatbot that equips engineers with best practices, tools, and training. 

Transformative Results  

TELUS’s AI commitment has yielded impressive results:  

  • 200% increase in automated test cases in 6 months.
  • Automation accuracy improved from 65% to 90%, ensuring faster and more reliable validation. 
  • 750+ days of testing effort saved in just 100 days. 
  • Zero production defect leakages over the last quarter for teams using Reflect. 

These achievements demonstrate that AI is a strategic driver of agility, reliability, and quality at TELUS. With enhanced feedback loops and developer productivity, they’re delivering releases with unprecedented speed and confidence.  

Responsible AI Adoption  

TELUS’s innovative approach doesn’t compromise stability. Each new capability undergoes rigorous testing and quality assessment before scaling.  

By adopting Reflect and increasing active users from zero to 300 in 100 days, teams were releasing features twice as fast and saw significant reductions in production defects. 

Another round of applause for TELUS  

We’re inspired by TELUS’s demonstration that AI and human ingenuity can redefine software quality. Congratulations to TELUS for winning the 2025 SmartBear AI Innovation Award.  

Our Customer Awards support the unique and exciting ways our customers are making an impact on the world. If you know an organization demonstrating excellence in developer practices, nominations for the Developer Visibility Award are open. Submit your nomination today!

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