Contact: Tracy Wemett, BroadPR

Press Release

SmartBear Presents on Top API Misconceptions at Apps World North America

SmartBear’s Ole Lensmar Presents, “Top Misconceptions about APIs” at Apps World – May 12-13, 2015 – San Francisco, California
Somerville, MA — May 11, 2015 — Ole Lensmar, CTO at SmartBear Software, the leader in software quality tools for the connected world, is presenting, “Top Misconceptions about APIs,” at Apps World North America, Tuesday, May 12 – Wednesday, May 13, 2015 in San Francisco, California. He is presenting at the API Strategies Conference at Apps World, which examines the business case for developing APIs and features discussions on how to maximize the benefits to a business, including formalizing API management and remembering security.

WHAT:           “Top Misconceptions about APIs,” Presented by SmartBear’s Ole Lensmar at Apps World North America
WHEN:           Wednesday, May 13, 2015, 11:00 a.m. – 11:30 p.m.  PDT
WHERE:        Moscone Center, 747 Howard Street, San Francisco, California
In Ole’s presentation, he visits various delusional fallacies about APIs. Do you think that APIs are strictly for technical people – and don’t really have anything to offer for end users? Or that APIs are inherently secure because of SSL and Oauth? Some think that using REST is, and has always been, the only way to build APIs – and that not using the right (Hypermedia) approach to building REST APIs is going to make end users very unhappy. Think creating metadata is a waste of time and top-down API design is only for architects on large teams with big budgets? Ole Lensmar sets attendees straight on API misconceptions – as not everything is as it seems in the API economy.
Ole is Co-Founder of Eviware Software, which joined forces with SmartBear in 2011, and the creator of SoapUI, the most used API testing tool in the world. He speaks frequently on the importance of API testing and other software quality related topics. Follow Ole on Twitter @olensmar.
In the SmartBear booth, there are demonstrations of Ready! API, the first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs, as well as . TestComplete, one of the world’s most recognized automated testing tools and winner of four Dr. Dobb’s Jolt Awards since 2010 and Collaborator, the only tool available that allows peer review of code, user stories, test plans, Excel files and other documentation.
For updates on Ready! API, follow @ready_api on Twitter. For more information, visit: For the latest updates on TestComplete, follow @TestComplete. For more information, visit: For more information on Collaborator, visit: and follow @CollaboratorSB.
For more information on Apps World North America, visit:

About SmartBear Software

Supporting more than four million software professionals and over 25,000 organizations in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR

All trademarks recognized.