Introducing SmartBear Insight Hub™: A New Era of Developer Observability
We’re excited to announce that BugSnag is now officially SmartBear Insight Hub. This evolution reflects the broadening of our capabilities beyond error monitoring to encompass full-stack observability with real-user monitoring, backend performance monitoring, and distributed tracing. This change not only better describes the expanded functionality but also aligns with our mission of empowering developers with deeper insights to deliver the best possible digital experiences for end users from the user interface to the backend.
Why the Change?
BugSnag has always been a trusted tool for error tracking and application stability, helping developers identify and resolve bugs to ensure smooth app experiences. However, as digital products have become more complex, from talking to our customers we recognized a need for deeper, end-to-end visibility into application performance. In August 2023 we launched real-user monitoring, which was the start of BugSnag’s evolution beyond just snagging bugs. In September 2024, we augmented our performance offering by launching backend performance and OpenTelemetry-native distributed tracing. Today’s developers require insight into how users experience their applications in real-time and across all layers of the stack. By rebranding as Insight Hub, we’re reflecting our commitment to meeting these needs with expanded capabilities that go far beyond error monitoring.
This is also a big step forward for SmartBear! SmartBear API Hub, Test Hub, and Insight Hub deliver comprehensive solutions for end-to-end visibility across the SDLC, enabling teams to build, test, and release high-quality software faster with confidence at all stages of growth. With our Hubs, you’ll see platform like benefits without the platform bloat, along with products that are integrated for speed and value.
What Sets Insight Hub Apart: Insight Over Noise
Developer burnout is real. To mitigate this, developers need meaningful insights, not overwhelming amounts of data to address quality issues. Insight Hub is designed to cut through the noise and deliver actionable insights, allowing teams to focus on what matters most: improving the end-user experience. Our platform pinpoints issues with precision, whether they’re in the front end, back end, or distributed across microservices, so developers can prioritize and quickly resolve high-impact problems.
This approach saves developers from sifting through irrelevant alerts, ensuring they receive only the insights that drive real improvements in application stability and performance. Insight Hub provides a clear, end-user centric view of application health, empowering teams to respond proactively and deliver the high-quality experiences today’s users demand.
What This Means for You
Our customers can still enjoy the world-class error monitoring they love, now enhanced with a suite of tools for comprehensive observability:
- Real-user monitoring to understand the true end-user experience.
- Backend performance monitoring to ensure robust infrastructure and backend systems performance.
- Distributed tracing for visibility across complex, multi-service applications.
These enhancements allow developers to find, prioritize, and resolve issues and bottlenecks faster, enabling them to deliver seamless, first-class digital experiences.
Looking Ahead: A Connected SmartBear Ecosystem
Built on a common platform-services foundation, this rebranding positions us for a future where Insight Hub integrates seamlessly with other SmartBear hubs, such as API Hub and Test Hub. Together these hubs will provide a unified observability ecosystem, empowering teams to gain a complete view of application health across the SDLC.
Leading companies like Amazon, Netflix, Shopify, Coinbase, Sony, Salesforce, Mercado Libre, Yelp, and JB Hunt trust Insight Hub with helping developers keep pace with today’s demands for flawless digital experiences. By focusing on meaningful insights, we allow teams to maintain their competitive edge without being bogged down by unnecessary alerts or data overload. We look forward to supporting you on this journey and continuing to build tools that make developer observability simple, powerful, and focused on the end-user experience.
Stay tuned for more updates on this exciting transformation and thank you for being part of our journey.