SmartBear Names New VP of Product Marketing to Oversee Growing Portfolio

Joanna Schloss joins SmartBear to lead product marketing with more than 20 years of experience successfully transforming and evolving both global 500 companies and startups
Somerville — April 07, 2020 —

SmartBear, a leading provider of software development and quality tools, has named Joanna Schloss as VP of Product Marketing. Schloss has extensive knowledge in big data analytics and business intelligence and has launched a variety of tools and applications over the last two decades for both startup and Fortune Global 500 companies. Most recently, she led the product marketing team at Sauce Labs.

“Joanna’s experience leading marketing organizations to help customers solve complex problems and meet developing challenges is especially valuable in these ever-changing times,” said Cynthia Gumbert, CMO at SmartBear. “As SmartBear works diligently with many customers who are seeing high demand for their software and services, Joanna’s background and capabilities are a tremendous asset in both the short-term as well as the long-term.”

Schloss spent more than four years as part of a Dell Center of Excellence specializing in data and information management and offering best practices solutions to clients challenged with converting data into insights. She has successfully launched a myriad of products, from business-focused analytic applications to data management tools for various companies, including Confluent, IBM, and Oracle, among others.

In addition to her product success, she enjoys sharing her knowledge and opinions through a variety of channels, including contributed articles, speaking engagements, and webinars. She has a bachelor’s degree in chemical engineering from the University of California, Los Angeles.

“I’m a technology enthusiast at my core,” said Joanna Schloss. “I love collaborating and working with customers and colleagues and doing whatever it takes to bring great products to market. I also love giving back to the tech community through writing, evangelism, and thought leadership. I’m thrilled to join SmartBear and lead the product marketing team focused on ensuring our customers’ success now and in the years to come.”

About SmartBear

SmartBear is pioneering innovation in software development, embracing AI’s transformative potential. The company’s AI-powered intuitive solution hubs, featuring HaloAI, give software development teams around the world visibility into end-to-end quality. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, SmartBear meets customers where they are to help make our technology-driven world a better place. The company is committed to ethical corporate practices, including responsible AI that integrates accountability and transparency across its technology stack, and to social responsibility, promoting good in all the communities it serves. Learn more at, or follow on LinkedIn, X, or Facebook.