Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.
Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.
“It’s thrilling to join a company as well positioned as SmartBear because it provides a tremendous opportunity to apply cutting-edge inbound marketing techniques to drive demand for our broad portfolio of products that serve the fast-growing software development and deployment market,” said Hopkins. “Our lead-generation programs will leverage the blogosphere, the social mediasphere and search engines to introduce SmartBear to more potential customers in the natural course of the way they shop and learn, and then we will nurture those leads and turn prospects into customers.”