Have you looked at the cost of service virtualization lately? Unlike machine-level virtualization, simulating a full technology stack can be massive overkill for teams that build modern apps. When was the last time your mobile app needed to simulate an mainframe or DCOM on the back-end?
Instead of costing hundreds of thousands of dollars at the enterprise level, lightweight virtualization of APIs can minimize the cost at the project level down to a few thousand bucks.
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