SmartBear’s Bryan Semple Presenting, “Sales and Marketing Alignment – Don’t Listen to the Marketing Consultants,” at INBOUND 2015 – September 8-11, 2015 – Boston
SOMERVILLE, Mass. — September 01, 2015 —
, CMO at SmartBear Software
, the leader in software quality tools for the connected world, is presenting, “Sales and Marketing Alignment – Don’t Listen to the Marketing Consultants,” at INBOUND 2015
, Tuesday, September 8 – Friday, September 11, 2015 in Boston. INBOUND 2015 is hosted by HubSpot
, and gathers thousands of marketing and sales professionals from almost every industry, focusing on creating quality content that pulls people toward companies and products, where they naturally want to be. More than 10,000 attendees are expected. Inbound is the most effective marketing method for doing business online.
“Sales and Marketing Alignment – Don’t Listen to the Marketing Consultants,” Presented by
SmartBear’s Bryan Semple at INBOUND 2015
Thursday, September 10, 2015, 3:45 p.m. – 4:30 p.m. EDT
Boston Convention and Exhibition Center, 415 Summer Street, Boston, Massachusetts
The common terminology being pushed by marketing consultants with regards to sales and marketing alignment consists of words like marketing qualified leads, sales accepted leads, service level agreements, waterfall diagrams and marketing contribution to revenue. If this is how B2B marketing performance is measured, CMOs are heading down a path of conflict with their sales counterparts and poor business outcomes. Bryan Semple walks through how he aligns his entire organization with sales and revenue, how the process is measured, and the terminology and nomenclature used to discuss success and failure.
A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies. Prior to SmartBear, he was CMO at Dell, VKernel Division, General Manager of NetApp’s Storage Virtualization Business Unit, VP of Marketing at Onaro and VP of Product Marketing at Egenera. Bryan authored and illustrated, “Digital CMO's Guide to Marketing Measurement
,” detailing processes required for a B2B high-velocity lead generation system. Follow him on Twitter @VK_Bryan
For more information on INBOUND 2015, visit: http://www.inbound.com/