Contact: Tracy Wemett, BroadPR

Press Release

Test Automation Strategies and the Future of Testing Presented by SmartBear at FalafelCon 2013

Jeanne Hopkins and Nick Olivo Discuss Test Automation and the State of TestComplete at FalafelCon – Monday, June 10, 2013 – Microsoft, Silicon Valley
Beverly, Mass. — June 04, 2013 — Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is presenting, “The State of TestComplete in the Industry and the Future of Testing,” at FalafelCon 2013 on Monday, June 10, 2013. Also on Monday, Nick Olivo, Director of Pre-Sales Engineering at SmartBear, is presenting, “Going Beyond Record & Replay.” Software developers attend FalafelCon on Monday, June 10 – Tuesday, June 11, 2013, to learn how to fight off evil exceptions, bad code, corrupt crashes and unstable software architectures.
WHAT:          “The State of TestComplete in the Industry and the Future of Testing,” Presented by SmartBear’s Jeanne Hopkins

WHEN:          Monday, June 10, 2013, 10:45 a.m. – 12:00 p.m. PDT  “Going Beyond Record & Replay,” Presented by SmartBear’s Nick Olivo on Monday, June 10, 2013, 1:00 – 2:15 p.m. PDT
WHERE:         Microsoft, Silicon Valley Campus, Mountain View, California
Jeanne Hopkins discusses the state of SmartBear’s TestComplete, one of the world’s most recognized automated testing tools, and the future of testing in the industry. Nick Olivo shows how TestComplete can be used to interrogate the properties and methods of the controls that make up your application and how it can interact with your test environment beyond the scope of record and replay. Many people think of test automation as a record and replay activity, but Nick explores what happens when record and replay doesn't work.
Through successful marketing strategies, Jeanne is a distinguished marketing leader in both the marketing and technology industries. Her marketing expertise has served many technology companies including SmartBear Software, HubSpot, Symmetricom and Datum Trusted Time. Follow Jeanne on Twitter @jeannehopkins. Nick is a test automator and tech writer rolled into one. As Director of Pre-Sales Engineering for SmartBear, he helps people decide on a daily basis what test automation tools are right for them. He held testing automation roles at Pragmatech Software and SkillSoft Corporation. Follow Nick on Twitter @NickOlivo.
Designed for both advanced and novice testers, TestComplete allows testers to create, manage and run tests for any desktop, Web or rich client software. To trial TestComplete for free, visit:
For more information on FalafelCon 2013, visit:

About SmartBear Software

Supporting more than four million software professionals and over 25,000 organizations in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR

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