Solving the Marketing Automation and Marketing Autonomy Paradox Presented by SmartBear Software at MarketingSherpa’s Lead Gen Summit

Vice President of Marketing, Keith (KC) Lincoln Shares Successful Marketing Automation Strategies at MarketingSherpa’s Lead Gen Summit – October 2, 2013 – San Francisco, CA
Beverly, Mass. — September 26, 2013 — Keith (KC) Lincoln, Vice President of Marketing at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is presenting, “Solving the Marketing Automation and Marketing Autonomy Paradox,” at MarketingSherpa’s Lead Gen Summit on Wednesday, October 2, 2013 in San Francisco, CA. KC shares his marketing strategies that have increased SmartBear’s lead volume by 200%. In April, SmartBear was recognized with a Marketo Revvie Award for creating dramatic business impact and unifying its marketing practices and reporting, rising above the competition.
WHAT:           “Solving the Marketing Automation and Marketing Autonomy Paradox,” Presented by KC Lincoln at MarketingSherpa’s Lead Gen Summit
WHEN:           Wednesday, October 2, 2013, 3:50 p.m. – 4:20 p.m. PDT
WHERE:         Grand Hyatt San Francisco, 345 Stockton Street, San Francisco, CA
KC shares how his marketing team combined five companies, three CRMs and two home-grown CRM solutions into one workflow, allowing separate go-to-market approaches. Attendees learn from his extensive experience of using different mixes of inbound and outbound marketing strategies across different product groups, maintaining the autonomy required for success within multiple segments with one overall marketing philosophy. Based on his strategies, KC’s team tripled lead volume, now creating and processing more than 40,000 new leads per quarter. The team generates more than 80 percent of leads globally with automated product trial downloads with 85 percent of SmartBear’s revenue generated by these leads.
KC has over 15 years of experience driving superior results through innovative marketing strategy and robust marketing infrastructure. He leads SmartBear’s high volume lead generation strategy using primarily inbound marketing, including search engine optimization, blogging, multi-media marketing and social media. He was Director of Marketing at Bottomline Technologies and Radvision and served First Virtual Corporation and CUseeMe Networks in marketing management roles. Follow KC on Twitter @kclincoln.
On Monday, September 30 – Thursday, October 3, 2013, MarketingSherpa’s Lead Gen Summit helps marketing professionals to improve the entire lead generation process from lead capture to sales hand-off. MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and content-specific newsletters for more than 237,000 marketing professionals each week. MarketingSherpa is part of MECLABS.
For more information on the Lead Gen Summit, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.