Outstanding Achievements and Leadership in Marketing Innovation Strategies Helped SmartBear Become World’s Largest Volume Supplier of Free-to-Try Testing Software
Beverly, Mass. — April 10, 2013 — SmartBear Software
, provider of software quality tools used by more than one million developers and testers worldwide, was recognized with a Marketo Revvie Award
in the category, Most Dramatic Business Impact – Small and Mid-Sized Business at the Marketo Summit on Wednesday, April 10, 2013 in San Francisco, CA. The third annual Revenue Performance Excellence Awards (“The Revvies
”) celebrate customers using Marketo
to push outside the bounds of existing markets and away from the competition.
"This year we were blown away by the success stories highlighted in the dozens of submissions we received," said Sanjay Dholakia, CMO at Marketo. "It was incredibly difficult to select winners, however our 2013 Revvie winners shone through as true thought leaders. By successfully tapping into the power of the Marketing Nation, they have proven the ability to execute at the speed and level of the best marketers in the world. Congratulations to SmartBear for this well-deserved award."
After acquiring two companies, SmartBear found they were using three disparate marketing approaches, including a home-grown CRM and a number of email-campaign tools. They were also working with four different sales teams in different countries. With Marketo, SmartBear unified its marketing automation, and as a result, tripled lead volume, processing over 40,000 new leads per quarter with more than 80 percent of those leads generated globally by Marketo trial downloads. SmartBear generates thousands of leads through its freeware initiative
that delivers software quality testing and development tools to developers worldwide for free.
“As a result of automating our marketing processes with Marketo
, we helped to grow our annual gross revenue nearly three-fold in two years,” said KC Lincoln, Vice President, Marketing at SmartBear. “We are delighted to be recognized by Marketo for our accomplishments in unifying our marketing practices and reporting.”
Gary DeAsi, Marketing Operations Manager and Adam Barker, Senior Inbound Marketing Manager accepted the Revvie award for SmartBear. For more information on the Revvie Awards, visit: http://summit.marketo.com/2013/revvies/#most-dramatic-business-impact
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.