New Partners by SmartBear Program Expands Channel Support to Meet International Demand for Software Quality Tools

SmartBear Expands Partnership with Lifeboat Distribution to Further Support Global Partners and Increasing Customer Requirements for Software Quality Tools
Boston, Mass. and Stockholm, Sweden — September 25, 2013 — A new partner program, Partners by SmartBear, has been unveiled by SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, with expanded resources to better serve the company’s partners with an emphasis on meeting the increasing demand for software quality tools internationally. SmartBear has tripled the size of its channel team, including the recent hire of Director of Channel Sales in EMEA, David Parkin.  The company has also expanded its partnership with Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ:  WSTG), an international specialty software distributor, to further support international partners.
“The new Partners by SmartBear program offers tremendous advantages to resellers and solution providers actively focused on helping customers develop, test and deploy the highest quality software,” said Dan Jamieson, Vice President and General Manager, Lifeboat Distribution. “The strength of SmartBear's support for channel partners is evident in their commitment of resources to this new program. We're excited about the business opportunities the program affords and truly delighted to represent SmartBear to our international reseller network.”
The expanded Lifeboat Distribution partnership significantly increases the resources available to support international partners in growing their SmartBear business. Additionally, SmartBear has signed more than 10 Elite Partners in key countries throughout the world including the UK, Germany, Netherlands, France, Russia, Japan, India, Australia and Brazil. These partners will act as local experts in SmartBear technologies, offering professional services to local customers.
“At SmartBear, we are committed to our partners both internationally and domestically, an extension of our sales force, and so this year, we have focused on infrastructure investment across the board including channel support personnel, technical resources and an enhanced partner portal system, all to further develop our partnerships,” said Caitlin Buxton, VP, Global Channel Sales at SmartBear. “Global partners in North America and around the world are coming to us for software quality tools by SmartBear because their customers are looking for the leading edge technology, and we are prepared to help them deliver.”
For all lead partners, custom trial links for free product evaluations are a key new benefit to help drive demand. The new program has various assets including custom link development for marketing campaigns and an enhanced interactive partner portal powered by allowing partners to stay connected with the SmartBear sales and marketing team by managing leads and accessing a wide range of technical resources. The program’s enhanced deal registration system rewards proactive partners engaged in the promotion of SmartBear products.
“Partner enablement is key to the execution of our global channel strategy, including increasing our domestic and international reach,” said Diane Albano, Executive Vice President & Chief Revenue Officer at SmartBear. “The investment we are making in our partner community allows us to increase our product distribution worldwide and we look forward to the results.”
Partners by SmartBear offers three types of partnerships including Value-added Reseller & Distribution Partners (VAR & VAD), Expert Services Partners and Technology Partners. For more information on Partners by SmartBear, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.