SmartBear’s Lead Generation Ninja Team Highlighted in New Marketo eBook for Use of Dynamic Content to Effectively Build High Quality Customer Leads
Beverly, Mass. — August 08, 2013 —
Lead Generation Ninja Team at SmartBear Software
, provider of software quality tools used by more than one million developers and testers worldwide, is featured in the newly released eBook, “The Definitive Guide to Engaging Email
” by Marketo
(NASDAQ: MKTO), provider of a leading cloud-based marketing software platform. SmartBear is highlighted in Marketo’s latest eBook in the content and design section for its effective use of dynamic content and knowing and pinpointing potential customers with the information they need. SmartBear’s lead gen ninja team was recognized in April with a Marketo Revvie Award
in the category, Most Dramatic Business Impact – Small and Mid-Sized Business.
“We know the importance of having highly sophisticated tools as well as the right team to market SmartBear’s products and services to the right audience,” said Gary DeAsi
, Marketing Operations Manager at SmartBear. “Plus, we market to a sophisticated, tech-savvy audience which makes delivering the right message to the right audience at the right time even more important. Content may be ‘king,’ but it cannot reign on its own without high levels of customer engagement. We highly encourage anyone who wants to increase connectivity with their existing and potential customers, as well as increase email conversion rates, to explore the many cutting-edge ideas in Marketo’s latest eBook.”
Buyers today are more empowered, information is abundantly, overwhelmingly available, and buyers are using easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. Marketo’s eBook helps companies to know and market to their audience effectively in this challenging environment. The eBook highlights how SmartBear uses dynamic content to change its offer based on which product a lead has already trialed and includes tips for improving ROI.
SmartBear’s sophisticated marketing automation generates more than 15,000 B2B leads each month. The company grew gross annual revenue nearly four-fold in two years with its lead generation strategies. Today, SmartBear is the world’s largest free-to-try software testing solutions provider with more than five million registrations serving over one million software developers. For more information, visit: http://www.marketo.com/customers/case-studies/smartbear.php
To register for a copy of Marketo’s latest eBook, visit: http://www.marketo.com/definitive-guides/engaging-email-marketing/